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997Freeview, the UK’s most-watched digital TV service, has undergone a major rebrand in preparation for a new product launch that will introduce a mass market connected TV offer.
The Freeview logo and visual identity have been refreshed to reflect the platform’s evolving service and will be introduced across Freeview’s product portfolio and brand marketing.
The name for Freeview’s planned connected TV service has also been confirmed as Freeview Play, which is due to launch later this year. It promises to give viewers the freedom to choose the programmes they want, when they want.
As per YouView (and other platforms), Freeview Play combines catch-up TV (BBC iPlayer, ITV Player and 4oD but no Demand 5, yet), on demand and live television. – all in one place on the TV set. Viewers will be able to search for programmes by either using the scroll back function in the TV guide or the apps page, which is totally how YouView works!
Freeview Play will be free from subscription, available in a range of new TVs and boxes and enabled with any existing broadband service. Freeview’s aim is that its new connected TV service will become the new normal way to watch television.
Guy North, Freeview Managing Director, said: “Our new brand identity is bold and contemporary and will stand out in what is a very crowded TV market. Today marks the start of an exciting future for the Freeview brand.”
“Freeview has been built on a vision to make television available to all free from subscription. In the same way that we took the UK from analogue to digital, Freeview Play is the next step in that vision and it will put the viewer in control, without complexity, commitment or unnecessary cost –we want to keep television fair and open for everyone. That means giving consumers the freedom to choose the TV they want, the way they want it.”
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