Freeview Play, the UK’s most watched TV service, will soon be launching on select Fire TV Edition televisions.
Thanks to a new agreement between Digital UK and Amazon, new Fire TV Edition TVs will be launching later this year with Freeview Play which will add even more options for discovering content for consumers.
Freeview Play brings together the UK’s most watched TV together in one place and is home to over live 85 channels and nine on-demand players including; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites, STV Player and the newly added BBC Sounds. Freeview Play gives viewers access to over 20,000 hours of on-demand TV, including over 750 box sets, all for free.
Jonathan Thompson, CEO at Digital UK, the company backed by BBC, ITV, Channel 4 and Arqiva, which is leading the development of Freeview Play, commented “Public-service television has certainly proved its worth to viewers during the past year with trusted news, extraordinary drama and entertainment. We are delighted that with Freeview Play, Fire TV Edition customers will have access to all of that, when they want and for free.”
Already available on most smart TVs sold in the UK, Freeview Play is the UK’s biggest TV platform and is watched in over 17 million homes.
Now, coming to Amazon’s Fire TV Edition TV models, it will give extra choice to viewers who will easily be able to find and discover the shows they love, via the Freeview Play button on new Fire TV Edition remotes. Once selected, it’s a simple case of browsing the curated content recommendations from genres such as Comedy, Drama, Sports and Kids to discover the best of British public service broadcasting easily.
Emma Gilmartin, Head of Fire TV Europe, said, “I’m excited that our customers will be able to choose how they discover content from some of the top providers in the UK. Freeview Play brings together the best of live and on-demand TV from UK broadcasters, and we are thrilled that our customers will be able to access it on selected Fire TV Edition TVs.”
Source: Press Release
Image Source: Digital UK