Dolby Cinema - The Next-Gen Cinema Experience?

Atmos, Dolby Vision and a luxury experience combined

by hodg100
Movies & TV Shows News

30

Dolby Cinema - The Next-Gen Cinema Experience?
Dolby has today announced Dolby Cinema, a branded premium cinema offering for movie-goers that combines spectacular image and sound technologies with inspired design to make every visit a truly special event.
Dolby Cinema will feature the Dolby Vision projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced colour technology that has been praised by filmmakers for its amazing contrast, high brightness, and range. With Dolby Vision, they tell us, blacks are truly black, colours are vibrant, and they claim contrast ratios far exceed that of any other image technology on the market today. The first Dolby Vision projectors and titles for theatrical exhibition are expected in 2015.

Dolby has applied decades of research and development to deliver a sight and sound experience to Dolby Cinema that will transport audiences into the story like never before,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “Dolby Cinema will be the most engaging way for moviegoers to watch the newest releases.

Early Dolby Cinema locations will be equipped with the most advanced high-brightness laser projection technology available today with 4K, high-frame-rate 2D and Dolby 3D capabilities. When Dolby Vision content becomes available, the Dolby Cinema laser projection systems will be replaced with Dolby Vision projection systems. Dolby Cinema will also feature the award-winning Dolby sound technology, Dolby Atmos. As you probably know, Dolby Atmos moves audio around the theatre, even overhead, with amazing richness and depth.

Dolby Cinema - The Next-Gen Cinema Experience?

The Dolby Cinema design can be customized to the exhibitors’ needs with a select set of features including a signature entrance and a dynamic audio visual pathway that provide a new canvas for studio creatives to begin telling their story before the show begins. Additional features may include a wall-to-wall-to-ceiling screen, atmospheric lighting, and faceted acoustic panels designed to enhance the sound quality and heighten the sense of immersion.

The first Dolby Cinema sites will be located at the newly constructed JT Cinemas complex in Eindhoven, Netherlands, and the UCI/Cinesa La Maquinista complex in Barcelona, Spain. Additional exhibitor partners will be announced as installation plans are completed.

Let’s just hope we see them in the UK sooner rather than later.
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