Dolby Cinema launches in the UK with Odeon
Dolby Laboratories and Odeon Cinemas Group have entered into an agreement for the first deployment of Dolby Cinema in the United Kingdom. The rollout will see seven Dolby Cinema sites open nationwide over the next ‘several years’.
Odeon is the first company to introduce the full Dolby Cinema experience to the UK, building on the popularity of Dolby Atmos technology that has been successfully deployed at movie theatres in the UK in recent years. The deployment of Dolby Cinemas in the UK is said to be a key element of Odeon Cinemas Group’s strategy to transform the cinema experience for guests across Europe by installing state of the art sound and projection technology, thousands of luxury recliner seats, new Oscar’s bars, as well as food and beverage counters.
As Dolby’s most advanced cinema offering, Dolby Cinema features Dolby Vision and Dolby Atmos. The Dolby Vision laser projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced colour technology and a contrast ratio that, they say, far exceeds that of any other image technology on the market today. The Dolby Atmos immersive audio technology, in case you didn’t know, moves sound around the audience, placing you deeper inside the film's setting.
Mark Way, Managing Director of Odeon Cinemas Group said: “This is a game changer in the UK, and our guests are going to love the stunning quality of Dolby Cinema. We’re very excited to be partnering with Dolby to be the first cinemas to offer this experience in seven Odeon cinemas across the country.”
“Our partnership with Odeon marks a significant milestone as we strive to extend spectacular Dolby experiences to movie-goers in the UK and around the world,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories.“ Dolby’s long-term commitment is to support the cinema industry through quality and innovation around the globe.”
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