Best known for its non scripted and factual television channels, Discovery has launched its AVOD streaming service, dplay, in the UK and Ireland.The AVOD (Advertising-supported Video on Demand ) service was already available in ten global markets and will now deliver combined content from six of its free-to-air channels; Quest, Quest Red, DMAX, Food Network, Really and Home to fans in the UK and Ireland who will now be able to access their favourite shows live and on-demand, and at anytime and anywhere.
The new service includes some of the most popular content from Discovery’s free-to-air channels and will include dozens of series available in boxsets. Notable titles include; Quest’s EFL Highlights and Salvage Hunters, Quest Red’s Katie Price: My Crazy Life and The Bad Skin Clinic, Really’s Ghost Adventures and Helicopter ER and Food Network’s Tom Kerridge: American Feast and Rachel Khoo: My Swedish Kitchen.
The company is looking to roll out the service to further territories in the near future.
James Gibbons, EVP General Manager UK, Ireland & ANZ at Discovery, UK, said: “We have nearly doubled the size of our UK audience in the last two years – and increased our free to air scale from two to six channels. The launch of dplay is the next step in our strategy to deliver to British audiences the best real life entertainment, whenever and wherever they want it. The free streaming service will also increase opportunities for advertisers to engage with audiences across multiple platforms.”
dplay is available to download on the web and from the iOS and Android App Stores. It will be available on partner platforms and roll out on additional devices and platforms in the first half of 2020.
Is this a VOD service you'd be tempted to pick up? What do you think of the service's included titles and do you have any favourite Discovery programmes that you'd like to see added? Let us know in the discussion thread.
Source: Press release
Image Source: Discovery.Inc
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