We’ve felt the surge in interest for digital media streamers, ourselves, these last 12 months at AVForums and a recent study by Futuresource Consulting confirms the growth in the market.
Specifically, in this instance, we’re talking about the likes of the Fire TV, Roku family and Android Media Boxes, which Futuresource terms as Digital Media Adaptors, or DMAs.
2015 saw shipments of 42 million DMAs, growing over 15% year-on-year and representing a trade value of $1.9 billion. 2020 is expected to see shipments of these dedicated video streaming devices exceed 63 million units.
The report highlights that Google with its low cost Chromecast continues to be the world's largest brand, claiming 19% share of the market. Amazon Fire also performed strongly in 2015, growing its shipments by over 200% year-on-year as use of its Prime Video service increased. Other brands with a significant market presence included Apple and Roku.
"Demand for DMAs is on the rise due to the ever-increasing uptake of streaming services. Netflix's worldwide expansion plans and the increasingly strong foothold of Amazon Prime means that the addressable market has increased considerably," commented David Tett, Market Analyst at Futuresource Consulting. "The rise in popularity is also due to an attractive interface along with a range of well-maintained range of apps. These ensure that DMAs are a popular option for video streaming, despite the availability of alternative streaming devices such as Smart TVs, IP STBs and Games Consoles. In the future, DMAs will also increasingly offer 4K UHD options, something which will add to their appeal."
During 2015, the US registered 19% growth and overtook China as the largest DMA market. Other markets which saw strong growth include Western Europe and Latin America which both had an increase of more than 50% in shipments vs 2014. The Now TV proposition from Sky across the UK, Germany and Italy was also a factor that boosted growth in Western Europe.
Perhaps something Futuresource has overlooked, in terms of their rising popularity, is the market for streamers that are able to gain easy access to sites that allow for the illegal streaming of copyrighted material but that’s a subject for another time.
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