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Denon and Marantz announce Auro3D upgrade

First Dolby Atmos and now Auro3D

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Denon and Marantz announce Auro3D upgrade
Denon and Marantz have become the first manufacturers to add Auro3D processing to their latest premium AV receivers.
Today the D+M Group announced an upgrade offer to bring three-dimensional audio format Auro3D to their recently introduced premium AV receivers. The firmware update (fee to be determined) is expected to be available in December and will further enhance the feature set of the AVR-X5200W, AVR-X4100W and SR7009 models, which already support Dolby Atmos.

By fully immersing the listener in a three dimensional sound field Auro3D creates the sensation of actually ‘being there’. Thanks to a unique configuration of height channels, acoustic reflections are generated and heard naturally due to the fact that sounds originate from around as well as above the listener.

Depending on the size of the room, either 1 or 2 additional layers (height and top – a.k.a. the “Voice of God” channel) of speakers are mounted above the existing surround layer at ear-level to produce Auro3D’s defining ‘vertical stereo field’. The height information, captured in recording or created during the mixing process, is mixed into a standard 5.1 PCM stream that comes with a regular Blu-ray or through online streaming. A Denon or Marantz AV receiver containing the Auro-Codec Decoder is capable of decoding the original Auro3D mix.

“We are proud that our customers will be able to upgrade their AV receivers to incorporate Auro3D as an additional feature”, says Yoshinori Yamada, Global Business Team Leader Audio and Video at D+M Group. “It proves our constant ambition to offer brand new technologies to existing products, adding value for the owner as well."

“We are delighted to join forces with Denon and Marantz, bringing Auro3D within the reach of a broad customer base”, says Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. “Upgrading your Denon or Marantz receiver and adding the Auro3D height speakers will create an unrivalled natural-sounding immersive experience, with High Resolution Audio in each channel. Thanks to our Auro-Matic algorithm, even regular stereo sources will be upmixed into an incredible surround sound experience making use of the full Auro speaker setup.”

This is exciting news and certainly goes some way towards avoiding an audio format war and bring Auro3D to a mass market audience. Let us know what you think in the thread below.
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