Cineworld to open Dolby Atmos screens in the UK
How many of the 43 UK sites will get the upgrade?
Following on from Dolby’s announcements for its plans to expand coverage of Dolby Atmos enabled cinema screens, Cineworld have today announced they plan to bring immersive and enveloping soundscapes to audiences with up to 50 new Dolby Atmos screens, planned for installation throughout 2016 and into 2017.
The planned Dolby Atmos screens will be include at least some situated in the UK, which currently has 43 Cineworld’s scattered throughout England, Scotland and Wales.
In case you’re not in the know, Dolby Atmos is a technology that allows filmmakers the creative freedom to easily place and move sounds anywhere in the movie theatre, including overhead, to make audiences feel as if they are inside the world of the movie.
“The collaboration with Cineworld is an important example of the exciting momentum we are seeing with Dolby Atmos in Europe and beyond” said Andreas Spechtler, President Dolby International. “To date, Dolby Atmos has been installed or committed in over 600 screens across EMEA and more than 1800 globally. This is good news for cinema-goers in the UK, CEE and Israel, who will experience the full impact of the director’s work”.
Cineworld / Cinema City is one of the largest cinema operators in Europe, having 218 sites and a total of 2,011 fully digital screens, including Super Screen and VIP experience. As part of the planned collaboration, Dolby intends to install Dolby servers and audio processors in up to 100 screens across the group’s sites in Europe.
Ilan Schor, VP Technical of Cineworld Group said, “We are very happy to announce the installation of the Dolby Atmos system in several cinemas. We have no doubt that our audience will enjoy the advanced sound. Our group has been cooperating with Dolby for many years already and we are happy with the opportunity to extend the cooperation to the immersive sound, and looking forward to many more years of fruitful cooperation.”
Dolby Atmos has fast become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. To date, more than 1,800 screens worldwide have been installed or committed to be equipped with Dolby Atmos and more than 465 Dolby Atmos titles have been announced globally.
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