LG used its CES 2020 press conference to launch its new X Series range of 4K and 8K OLED TVs.The company has dominated OLED for the last six years, and that doesn't look like stopping any time soon with the launch of its 2020 range that consists of no less than six different models.
The flagship OLED TV model is the 8K ZX, and in case you were wondering the 'X' is the Roman numeral and not the letter, so you pronounce it ten. This model will come in the existing 88-inch screen size, and a new 77-inch version, but sadly the 65-inch screen that LG Display was showing at CES 2019 has failed to materialise.
According to LG, the ZX range is 'Real 8K' because they don't just have 7680 × 4320 pixels but also exceed the minimum resolution addressability requirement which is a contrast modulation (CM) of 50% as stipulated by the Consumer Technology Association (CTA). They can also decode the AV1, HEVC and VP9 8K codecs, but let's just hope that's now an internal capability rather than via an add-on box.
Related: What is Contrast Modulation (CM)?
All of LG's 4K and 8K OLEDs boast the new α (Alpha) 9 Gen 3 AI processor, which leverages upgraded processing power and artificial intelligence deep learning algorithms to improve the upscaling, image processing and picture quality.
The 4K OLED TV range is headlined by the WX Wallpaper model, which comes in a single 65-inch screen size, and the rollable RX, which also comes in a single 65-inch screen size.
New for 2020 is the minimalist GX Gallery Series, which uses a striking design and somehow manages to measure just 20mm thick without using a separate connections box. The GX comes in 55-, 65- and 77-inch screen sizes, and when paired with an included specially-designed wall mount, these models hang completely flush on the wall.
The most popular range will undoubtedly be the CX, and by popular demand, this now includes a 48-inch model, along with the usual 55-, 65- and 77-inch screen sizes. Finally, there's the entry-level BX range that comes in 55-, 65- and 77-inch screen sizes.
It's a testament to how feature-packed last year's LG OLED TVs were that the manufacturer didn't have that many new features to announce this year, but it did manage to find a few.
First of all its OLEDs will support the NextGenTV broadcast standard, which aims to deliver an enhanced over-the-air UltraHD viewing experience.
As announced at IFA, LG will also support Filmmaker Mode, allowing users to easily select a specific mode designed to ensure the content creator's vision is delivered exactly as they intended.
Related: What is Filmmaker Mode?
There's plenty of high dynamic range support with HDR10, Hybrid Log-Gamma (HLG) and Dolby Vision, but sadly still no HDR10+. However, new this year is Dolby Vision IQ, which uses a light sensor built into the TV to measure the ambient light in the room and adjust the Dolby Vision dynamic tone mapping accordingly.
Related: What is Dolby Vision?
In terms of the audio side of things, there's still support for Dolby Atmos, but now you'll be able to add Bluetooth speakers to use as rear channels, which is cool.
LG's OLEDs will continue to support ThinQ AI and the awesome webOS smart platform, which will now include both Apple TV+ and Disney+.
Of course, LG continues to support CalMAN calibration software, which is integrated at a hardware level.
For gamers, LG's OLEDs offer NVIDIA G-SYNC compatibility to provide a flawless PC gaming experience without screen tearing or other distracting visual artefacts. LG's OLED TVs also feature variable refresh rate and ultra-fast response times, and will also feature the HDR Gaming Interest Group’s HGiG Mode so gamers can enjoy high quality visuals as game creators and developers intended when playing HDR games via consoles on their LG TV. HGiG is a body made up of companies from the game and display industries that develops standards to improve the HDR gaming experience for consumers.
Finally, for sports fans, there's the 120Hz response time – made possible by the new α9 Gen 3 AI Processor – and sports-centric features like Sports Alert. This helps users to keep track of their favourite teams and schedules and notifying them as soon as a team scores. Users can select their favourite teams in various sports to receive automatic updates at the start of a match, whenever a team scores and when the game ends.
So what do you think? Is there enough here to get you to buy a new LG OLED or upgrade your existing LG OLED, or do you think the company is treading water? Let us know what you think in the discussion thread.
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