CES 2020 News: HDR10+ gets support from Vizio and Google Play

HDR10+ support increases

by Andy Bassett

Support for the Samsung backed HDR10+ dynamic metadata based HDR format gets a boost from Vizio and Google Play, taking the number of industry adopters to almost 100.

When 20th Century Fox, Panasonic Corporation and Samsung Electronics launched the HDR10+ Alliance joint venture in Aug 2017, they were obviously hoping for wide industry support in the face of competition from rival dynamic metadata HDR format Dolby Vision.

Now, just over two years later the number of backers has swelled to 94 with US TV firm Vizio and Google Play now coming on board to add HDR10+ support to their products.

In order to experience the full benefit of HDR10+, which leverages dynamic metadata to maximize the black level and peak brightness of every scene and frame, the entire chain of products from media streaming or disc source through to final display needs to be HDR10+ compatible. So, with media providers such as Google Play providing content that supports the format and TV manufacturers such as Panasonic, Samsung and now Vizio adding HDR10+ support to more and more of their models, it is claimed that consumers will get ‘the best viewing experience possible’.

Also adding their support are Onkyo and Pioneer who will expand HDR10+ support to their AV Receivers, while OnePlus, OPPO, Realme and Xiaomi have announced they will bring the benefits of HDR10+ to their mobile devices.

The press release from Samsung is quoted below:


HDR10+ Technologies, LLC, a joint venture of 20th Century Fox, Panasonic Corporation and Samsung Electronics reported today that the total number of adopters has increased to 94. New partners, such as VIZIO and GooglePlay have added support of HDR10+ on their products. The organization also announced new advances to the HDR10+ Logo and Certification program, including specification updates to accommodate DisplayPort and AV1.

HDR10+ is an enhanced version of HDR10 that leverages dynamic metadata to maximize the black level and peak brightness of every scene and frame on displays. The result is an image that more closely represents the original creative intent of directors. The HDR10+ Technologies Certification and Logo program makes it easy for consumers to find devices, content and services that deliver this high quality HDR viewing experience.

With VIZIO now adding support for HDR10+ technology to their UHD TV lineup, reach of HDR10+ expands notably. “VIZIO is committed to delivering the best entertainment experience to the consumer, regardless of the format,” said Bill Baxter, Chief Technology Officer, VIZIO. “Adding HDR10+ capability to the roster of HDR signals we already support means our customers will have the best viewing experience possible when they play HDR content on their VIZIO SmartCast TV.

GooglePlay Movies & TV, a major UHD OTT distributor, will support HDR10+ for their UHD titles. Consumers will be able to enjoy a superior UHD experience with content from major Studios in 2020. The HDR10+ UHD Blu-ray slate continues to grow with titles available in HDR10+ such as, X-Men: Dark Phoenix from 20th Century Fox, Fast & Furious Presents: Hobbs & Shaw from Universal, and IT: Chapter Two from Warner Bros.. HDR10+ content mastering is currently supported by major post production companies like Deluxe, Giant Interactive and Pixelogic.

In addition, OnePlus, OPPO, Realme and Xiaomi have also announced support of HDR10+ on their mobile devices. Consumers are able to enjoy their favourite shows and movies in HDR10+ as well as capture HDR10+ content with camera then share through YouTube. Viewers are also able to enjoy HDR10+ video across a range of compatible mobile devices and TVs.

Support of HDR10+ also includes AV Receivers to enhance the home theatre viewing environment from brands such as Onkyo and Pioneer. “We welcome that the HDR10+ feature is expanded to support AV Receiver.” said Kenji Miyagi, President of Onkyo & Pioneer. “We plan to support HDR10+ on our future products, which we believe helps consumers enjoy a premium experience.”

The HDR10+ Logo and Certification program has expanded support for even more next generation technologies. Announced at IFA, 8K display certification is now available for HDR10+, which brings the technology to even greater display resolutions and includes high-bandwidth HDMI 2.1. In addition, the HDR10+ specification has added DisplayPort connectivity.



What’s your experience of HDR10+ been like so far? Will the expanded support encourage you to look at the format as an option compared to Dolby Vision? Why not drop us a line in the discussion thread?

Source: Press release
Image Source: HDR10+ Alliance
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