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CES 2020 News: Creative announces Dolby Atmos SXFI Carrier soundbar

The ‘Soundbar of the Gods’ takes a step closer to Heaven

by Andy Bassett

Probably best known for its PC soundcards and gaming headsets and accessories, Creative Technology will be using CES 2020 to showcase its collaboration with Dolby Laboratories - the SXFI Carrier soundbar.

Featuring a mix of audio technologies - Dolby Atmos and Creative’s own Super X-Fi - the Carrier is an 880mm home theatre soundbar which doesn’t let its relatively small size hold it back. Dolby themselves had to create an innovative acoustic design to enable the compact device to create an effective Dolby Atmos experience. And the addition of a 10-inch subwoofer boosts its overall audio potential.

A developmental step on from Creative’s previous X-Fi Sonic Carrier bar, which was dubbed ‘the soundbar of the Gods’ by those within the industry, the SXFI soundbar is the very first to feature Super X-Fi Headphone Holography. This technology was on show in other products at last year’s CES, where it was awarded a brace of innovation awards. Essentially, Super X-Fi recreates a multi-channel speaker system as a template to be overlaid on the stereo field in a pair of headphones. It then uses AI to personalise it for a more natural experience and listeners will be able to take advantage of this multi-channel cinematic audio experience via the SXFI Carrier’s headphone output as if they were listening in speaker mode - very handy for late-night movies or gaming sessions
The SXFI Carrier has a selection of connections to maximise usability, including Bluetooth, USB-C and USB-A ports, an HDMI eARC port for uncompressed and lossless HD audio, and two HDMI 2.1 inputs, which will allow high quality audio and high resolution pictures to pass through from an 8K video source.

Sim Wong Hoo, CEO of Creative, said, “The SXFI CARRIER is the result of a defining collaboration between Dolby and ourselves, which has broken through so many boundaries and realized so many possibilities of what a compact soundbar can achieve, which of course was only possible with the full dedication and commitment from both teams.” He further added, “With this, SXFI CARRIER is able to achieve the same audio signature as the Sonic Carrier, at half the size and at a fraction of the price. Moreover, with Super X-Fi Headphone Holography, users can enjoy the definitive Dolby Atmos experience through headphones as well.

The SXFI Carrier is slated to be launched in Q2 2020 and will be priced at under USD 1,000.

What do AVForums readers think of the ability to recreate a multi-channel surround sound experience within stereo headphones? Has anyone had any experience of Creative’s Super X-FI technology? If so, why not let others know about what it was like?

Source: Press release
Image Source: Creative
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