CES 2019 News: TV manufacturers form 8K Association

Will this new association give a boost to 8K TV?

by Steve Withers Jan 10, 2019 at 10:59 AM

  • In a move similar to the creation of the Ultra HD Alliance, a number of major TV manufacturers have formed the 8K Association (8KA) to promote the format and create an effective 8K ecosystem.
    The new association was announced at a CES 2019 press conference, and the founding members include Samsung, Panasonic, Hisense, and TCL. Although LG and Sony have yet to join, both companies announced 8K TVs at CES.

    The goals of the new association are to promote 8K TVs and 8K content to consumers and professionals; to educate consumers and professionals about the 8K ecosystem; to secure native 8K content for members; encourage service providers (especially OTT) to develop 8K offerings; facilitating communication within an 8K ecosystem to help with commercialisation; develop initial technical requirements for 8K input signals; and develop initial 8K TV categories and minimum specifications for image quality.

    The 8K Association's executive director will be Chris Chinnock, President of Insight media. At the press conference Chinnock said "with a half-dozen 8K screens on the CES show floor and more in development, we need to get out in front of the demand for 8K and create guidelines for this burgeoning technology".

    Hyogun Lee, Executive Vice President of Visual Display Business at Samsung Electronics said "The 8K Association will not only provide an effective introduction to 8K technology but will also accelerate the beginning of the 8K era. By leading the early stages of ecosystem development, Samsung will further solidify its global leadership in the 8K market".

    "8KA helps to accelerate the development of 8K eco-system and the popularisation of 8K products", said Dr. Weidong Liu, the chief scientist of Hisense Electronics. "Hisense will bring 8K ULED products to market and will provide consumers with excellent picture quality and extraordinary visual experiences".

    In a press statement TCL said it would build on the newly founded 8K Association and invest heavily in the latest-generation large-screen 8K-ready panel production facilities, the newest of which enters production in early 2019. TCL plan to pave the way for an 8K era and will actively encourage a wide range of business partners – from streaming services to hardware manufacturers – to take the lead in making 8K widely available and accessible.

    "The newly founded 8K Association will help drive the introduction of 8K technology in the North American and world market", said Chris Larson, Senior Vice President of TCL North America. "TCL will become a global leader in 8K display technology and push our partners, both streaming services and manufacturers, to provide consumers with the best possible content in this emerging new market".

    "In Japan, commercial 8K broadcasting via satellite was launched from 1st December 2018. Accordingly, we at Panasonic strongly expect that this Association will lead the 8K ecosystem creating both business opportunities and consumer benefits" said Michiko Ogawa, Executive Officer of Panasonic Corporation.

    The 8K Association has launched a new website, which you can find here.

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