CES 2019 News: LG launches rollable OLED TV R

Now that's what I call a roll-up!

by Steve Withers Jan 7, 2019 at 4:49 PM


  • LG first demoed its rollable OLED TV last year, but at the company's CES 2019 press conference this exciting technology became a reality with the OLED TV R.
    The LG Signature Series OLED TV R is a 65-inch OLED TV that can roll down inside its brushed aluminium base, effectively disappearing from view. The new model will actually offer three modes: Full View; Line View; and Zero View.

    Full View: This will use the entire 65-inch panel and allow users to get immersed in the premium big screen images that this rollable OLED TV has to offer.

    In this configuration you'll be getting the full LG 2019 OLED TV experience with the Alpha 9 Gen 2 processor, ThinQ AI smart features (including Amazon Alexa and Google Assistant), and High Dynamic Range (HDR10, Hybrid Log-Gamma, and Dolby Vision).

    There's also HDMI 2.1, which allows the TV to support High Frame Rate (HFR), Enhanced Audio Return Channel (eARC), Variable Refresh Rate (VRR), and Automatic Low Latency Mode (ALLM). LG is even adding Apple's AirPlay 2 to its 2019 TV line-up.

    Line View: This mode uses a minimal amount of real estate that leaves only a small part of the screen visible for displaying basic information and has choices such as Music, Clock, Frame (for images and other digital patterns), and Home Dashboard for controlling other ThinQ devices.

    Zero View: In this mode the screen is completely rolled up inside the base, and instead you can use the OLED TV R as a music centre thanks to a built-in 4.2 front-firing Dolby Atmos soundbar with 100W of amplification.

    The OLED TV R certainly looks very cool, but the question remains how will constantly rolling and unrolling the screen affect the panel? LG claims the R is good for 50,000 rolls but what about dead pixels and screen burn? Only time will tell.

    LG has already announced the rest of its OLED TV line-up, which includes the C9, E9 and W9 4K models, and the 88-inch Z9 8K model. Later in the year LG plans to release the B9 OLED TV, which will use the Alpha 7 Gen 2 processor.

    If you prefer LCD TVs, LG has its new range of NanoCell models lined-up. These include the 8K SM99 with the Alpha 9 Gen 2 processor, and the 4K SM90, SM85, and SM80 with the Alpha 7 Gen 2 processor.

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