BT Sport to add Dolby Atmos to 4K Ultra HD TV
BT plans to transform its YouView TV service with new features including the addition of Dolby Atmos sound technology.The changes to their YouView TV service include introducing a new, image-rich user experience with easy access to channels and on demand content, and a new BT TV App. This ‘next-generation’ service will enable customers to manage their recordings and stream live and on demand programmes on mobile devices, providing a seamless TV experience in and out of the home.
BT Sports customers will also get access to more sports including top level boxing events from early 2017, with the BoxNation channel being made available for free to BT Sport subscribers. At least 20 Saturday night events, including World, European, British and Commonwealth title fights promoted by Frank Warren, will be shown on BT Sport channels.
BT TV’s next generation YouView TV service will be downloaded to its customers’ set top boxes during early 2017, making it even easier for customers to navigate straight to the programmes they want. Customers will enjoy a faster and slicker experience with easy, image-rich surfing of on demand choices, and will be able to find their way around much more intuitively. This new look design and usability will be carried through to a new BT TV App launching next summer that will give a seamless TV experience in and out of the home on tablets, smartphones and online.
However the biggest news is that BT plans to be the first UK broadcaster to launch Dolby Atmos sound, adding it to its BT Sport 4K UHD TV packages in January. BT has doubled the number of sports events broadcast in Ultra HD and Dolby Atmos sound is planned to be combined with Ultra HD for select events to deliver the most immersive experience possible, allowing customers to feel as if they are in the stadium. This will be available for no extra cost with BT TV’s Total Entertainment pack.
Delia Bushell, managing director of BT TV and BT Sport, said: “BT’s mission has always been to provide a high quality, premium TV service at prices that give unbeatable value to UK consumers. We will keep driving the pace of innovation in content, broadcasting and our customers’ experience. In 2017 we’re going to further shake up the market by releasing our new viewing experience across our TV guide and on demand, our new TV app and on our BT Sport channels, provided as a free upgrade for our customers. And our expanding list of sports rights will now include BoxNation and access to boxing world title bouts, all included in the price of the BT Sport subscription. We are taking the fight to our rivals in 2017 and we’ll be in great shape.”
This is exciting news, BT have certainly been pushing the technological envelop when it comes to broadcasting, they were first with Ultra HD 4K TV and now they're first with Dolby Atmos immersive audio but what's next? Let us know what you think.
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