BT bags exclusive HBO buy-to-keep digital rights
BT TV has stolen something of a march on its rivals by becoming the first pay TV provider in the UK to offer customers the chance to buy-to-keep the box set of Game of Thrones - and other programmes, through a partnership with HBO.
BT’s new deal with HBO Home Entertainment means customers can download to own critically-acclaimed HBO programmes including GoT (starting with seasons 1-4, season 5 to follow), the complete box set of hit comedy Entourage and the first season of crime drama True Detective. All the titles are available today in time for the Bank Holiday weekend. Additional HBO programmes will be added throughout the year.
All episodes can be viewed on BT TV’s set top boxes and are automatically available for customers to watch on their smartphones, tablets or PCs at no extra cost.
Alex Green, director of BT TV, said: “This is yet another fantastic first for our customers. We are committed to offering the widest choice of on demand and live content, with pricing and flexibility to suit all our customers. The new deal with HBO comes at the perfect time for people who want to catch up with world-class TV shows over the long Bank Holiday weekend. But of course you get to keep them so you can watch over and over again.”
Sofia Chang, executive vice president and general manager, HBO Home Entertainment, said: “We are excited to extend our digital footprint in the UK by making our content available to BT TV customers. More and more fans are looking to own their favourite programmes digitally and this is another step for HBO Home Entertainment to expand its reach in this important market.”
If anyone has a BT box to check, we’d be grateful if you could share the pricing in the comments below.
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