As BritBox’s yet-to-be-specified ‘Q4’ launch date draws inevitably closer, the BBC/ITV digital video streaming service announces distribution deals that will see it coming to Samsung TVs plus Freeview Play and YouView platforms.These agreements will see Britbox make its way into millions of homes throughout the UK, giving viewers a clear option of subscribing or not.
Getting Samsung on board is a smart move given the popularity of their TVs and it looks like the BritBox app will be added to the South Korean company’s Tizen operating system on TVs going back to 2015, though the exact models have not been confirmed.
Guy Kinnell, Vice President of TV & AV Samsung Electronics UK Ltd said, “We have an ongoing commitment to provide the greatest experience to our customers, including offering the best range of apps currently available. BritBox provides a new way to access the best of British content exactly whenever they want.”
Affiliating with Freeview Play and YouView is not so surprising given the BBC and ITV are involved in both platforms. They are shareholders in Freeview and run YouView as a joint venture with Channel 4, Channel 5, BT and Talk Talk. Channel 5 recently agreed to share content with BritBox and it is understood talks are ongoing with BT.
Freeview Play is the UK’s fastest growing TV platform, currently with over 5 million users, and is found on nearly all smart TVs sold in the UK, including those from Sony, JVC, Techwood and Toshiba.
Owen Jenkinson, Marketing Director, Freeview said, “Our viewers love great British TV, so BritBox is a fantastic addition to the Freeview line up, providing extra options to top up on the best of free TV they already enjoy via the nation’s biggest TV platform.”
YouView’s set-top boxes will also host the BritBox app ensuring as many UK viewers as possible have access to the streaming service.
Susie Buckridge, CEO, YouView said, “We are excited to be a launch partner for BritBox in the UK. At a time when UK produced television is going from strength to strength, BritBox brings a fantastic array of UK television, to compliment the SVOD services already available via YouView, which our users will love.”
Finally, BritBox will also be available via the web and on IOS and Android mobiles and tablets.
For consumers looking to avail themselves of a new streaming service, there are three main considerations - content, cost and access. BritBox continues to ensure it has the content viewers want with a recent deal securing Channel 5 programming, and further content partners are promised.
The monthly subscription of £5.99 includes HD streams and availability of multiple devices and the fee is well within the affordable range confirmed by the likes of Apple TV+ at £4.99 per month and Disney+ at £6.99 per month.
Although the US-based streaming services will be arriving soon (Nov 1st for Apple TV+ and probably in 2020 for Disney+ in the UK) BritBox’s distribution partnerships give it a significant boost in accessibility.
Since many AVForums viewers will have Samsung TVs and/or Freeview Play, does this news make the decision about whether to subscribe to BritBox any easier? Let us know in the thread.
Source: Press release
Image Source: Techcrunch
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