Braun Audio returns with updated LE speaker range
Ignore the shavers and teasmades
Braun made a name for itself not only with its household appliances but also with a range of innovative Hi-Fi devices up until the 1990s, when the audio side of operations called it a day. Now, Braun Audio is back and wanting to make a noise again.The company is celebrating its 90th birthday this year with the return of its audio division after an absence of 28 years and the newest Braun speakers, a reinvention of the groundbreaking LE speakers first seen in 1959, will be on show at IFA 2019 in Berlin between 6th -11th September 2019.
Soon after the company’s inception in 1929, founder Max Braun, a mechanical engineer, concentrated on making radio sets and Braun soon became one of Germany’s leading radio manufacturers before moving onto other audio equipment well known for its ‘high fidelity’.
Such innovation continued to be a theme over the years and the Braun brand was closely linked with the concept of German modern industrial design and its combination of functionality and technology. This led to many of the company’s flagship products, including the world’s first Hi-Fi turntable housed under a plexiglass cover, the SK4, created by iconic designer Dieter Rams in 1956. This set the template for Hi-Fi setups that many music lovers will be familiar with.In the 1980s, another design innovation saw the introduction of the Atelier, whose multiple components could be combined aesthetically and technically with any of the others and thus it became the forerunner to the stacked Hi-Fi separates systems that featured in almost every household during the decade.With their return, Braun Audio have opted to update a product that exemplifies the ‘good design is honest’ ethos that Rams employed. The LE1, first produced in 1959, was the first electrostatic mode loudspeaker available on the German Hi-Fi market and used technology licenced from a British firm, Quad Electroacoustics, whereby sound is generated by the force exerted on a membrane suspended in an electrostatic field.
The updated version takes the original’s essential, core design values and combines them with current connectivity technology supplied by British based, Pure, creating a modern product with heritage sensibilities.
Head of Braun design, Prof. Oliver Grabes, said, “This year we excitingly mark the return of Braun Audio with the reinvention of one of the brand’s most iconic ranges - the LE. At Braun, the hallmarks of heritage, design and innovation have always been at the company’s core. The reintroduction of Braun Audio now means the brand reawakens its relationship with the audio world and the importance that sound, and particularly music, has in our lives.”
This isn’t the first European company that has gone back to its audio glory days and reinvigorated classic design with modern technology, Philips recently announced the reintroduction of its audio division too.
Music and the technology used to experience it forms a powerful bond and most music fans remember fondly their early Hi-Fi kit. Would AVForums members be excited to see these classic designs back on the marketplace next to more modern devices? Let us know what you think about companies remerging after years away, after all, if they couldn’t survive back then, why would they survive now? Let us know what you think.
Source: Press release, www.stereonet.co.uk, www.wikipedia.com
Image Source: Braun, Wikipedia
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