BDA launches new 4K Ultra HD Blu-ray Website

It's not just about more pixels, it's about better pixels

We're all expecting a big launch for 4K Ultra HD Blu-ray at CES in January and in preparation the Blu-ray Disc Association (BDA) has created a new website to explain the features and benefits of the new format.
The site is called Ultra HD Blu-ray in numbers and lists all the major advantages of the higher resolution disc over regular Blu-ray. Whilst much that is explained in the site will already be known to AVForums members, it's important that the general public understands just how much of a difference 4K Ultra HD Blu-ray will offer over regular Blu-ray. The manufacturers and studios want consumers to make more of their new Ultra HD TVs than they perhaps did with Full HD TVs and regular Blu-ray, which never reached the level of market penetration seen with DVD.

So the site is keen to emphasise not only the increased resolution of UHD Blu-ray but also the wider colour gamut, increased frame rate and support for High Dynamic Range (HDR). As we've often said, 4K Ultra HD Blu-ray isn't just about more pixels, it's about better pixels and that's what the new site is trying to explain. There have already been announcements of support for the format from Twentieth Century Fox and Sony Pictures and we can expect to see more from the other studios before CES kicks off on the 5th of January 2016.
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