The Blu-ray Disc Association (BDA) will commence licensing the Ultra HD Blu-ray format starting August 24, 2015.
The format represents the work of global leaders from the consumer electronics, IT and content creation industries and will enable consistent and reliable delivery of 4K Ultra HD content to the rapidly growing number of Ultra HD households, expected to grow from 11.7 million Ultra HD TVs in 2014 to 95.6 million in 2019.
"Ultra HD is expected to ramp up quickly over the next few years as it grows in popularity, availability, and affordability within the market for TV sets,” according to Paul Erickson, senior analyst at IHS Technology. “The ability to consume Ultra HD content during this time, however, is a question mark due to variables such as Ultra HD broadcast offerings and household bandwidth for Ultra HD streaming. Ultra HD Blu-ray aids consumer adoption of Ultra HD by providing an immediate, tangible way to watch Ultra HD content that completely bypasses service provider and bandwidth-based variables."
Ultra HD Blu-ray is, of course, a critical component of the expanding Ultra HD ecosystem.
The Ultra HD Blu-ray format will also deliver high dynamic range (HDR) content that significantly expands the range between the brightest and darkest elements in the picture. Additionally, the format provides expanded colour range, high frame rate (up to 60fps) and up-to 3840x2160 resolution. The Ultra HD Blu-ray format will also deliver next-generation immersive, object-based sound formats. And, with the optional “digital bridge” feature, the specification enhances the value of content ownership by embracing the notion that a content purchase can enable the consumer to view their content across a wide range of in-home and mobile devices.
“Ultra HD Blu-ray enables the delivery of an unparalleled, consistent and repeatable experience that will set the standard for Ultra HD entertainment, the same way Blu-ray Disc did for high definition viewing,” said Victor Matsuda, chair, BDA Promotions Committee. “With the commencement of licensing we would anticipate product announcements from various companies as we approach the 2015 holiday season.”
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