The BBC and Sky have signed a new partnership deal that will see the two broadcasters collaborate across content and technology.The two broadcasting giants have announced that, starting today, Sky’s customers will now have access to the full BBC iPlayer and red-button experience while the BBC will start using Sky’s PromoSmart technology to more fully engage viewers.
Although Sky viewers already have access to BBC content on-demand, the new agreement improves access and allows Sky customers to watch BBC programmes via the BBC iPlayer app, by pressing the red button when watching a BBC channel, or through Sky’s integrated catch-up service.
Sky customers will also gain easier access to CBBC and CBeebies children’s programming from the BBC and several popular series will become available as box-sets across the Kids section of Sky Q, including within the Kids Safe Mode, which was launched by Sky earlier this year.
In return, the BBC will start examining the use of PromoSmart to deliver more personalised promotional content to its viewers. Powered by Sky’s AdSmart targeting technology which serves up more appropriate and tailored advertising based on viewing habits, PromoSmart looks to show different trailers for BBC content to different households. Therefore viewers will see trailers that are more relevant to their interests during the breaks between programmes when watching BBC channels live.
The collaboration could be seen as a way for the two broadcasters to strengthen their position against the raft of new streaming services now becoming available. The BBC has already launched its own SVOD service, BritBox, and increased the retention time of programmes on iPlayer for up to a year - something Sky viewers will also now benefit from. The two companies are also exploring a range of other partnership opportunities, including the availability of BBC Sounds on Sky and NOW TV as well as committing to BBC content being available on Sky’s future TV platform.
Stephen van Rooyen, CEO UK & Ireland, Sky, said: “We are pleased to be working with the BBC on such a broad-ranging partnership – it is a great example of how UK broadcasters can work together for the benefit of viewers and the industry. We are continuing to explore, together with the BBC, how it could use Sky’s innovative technology to help it better connect with licence-fee payers for the long term.”
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Source: Press release
Image Source: Press release
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