ASUS Zenfone 5 available in the UK

HIgh-end features at a mid-range price

by Mark Hodgkinson Jul 2, 2018 at 7:23 AM


  • Tech News

    ASUS Zenfone 5 available in the UK
    ASUS has announced the ZenFone 5 will be available to pre-order in the UK from today (26 June 2018) on the ASUS eShop. With an MSRP of £349.99, those pre-ordering from ASUS eStore will receive £50 off the MSRP until the 8th July 2018 with stock shipping from 9th July.
    The ZenFone 5 is a 6.2-inch dual-camera smartphone that's the first ever ZenFone to harness the power of artificial intelligence (AI) It’s also first smartphone available worldwide to be powered by the Qualcomm Snapdragon 636

    The intelligent dual-camera system in ZenFone 5 uses the flagship Sony IMX363 image sensor, with large 1.4μm pixels and a bright f/1.8 wide-aperture six-element lens that captures up to 5X-brighter and clearer photos in low-light conditions, as well as enabling Night HDR shots. The 120° wide-angle secondary camera has a field of view that’s 2X wider than a standard smartphone camera, for capturing more expansive landscapes, more natural group shots, and easier photos in cramped spaces.The camera system also incorporates AI algorithms and ‘big-data analytics’, so ZenFone 5 is always evolving to constantly improve photos.

    AI Scene Detection is designed to take the guesswork out of photography. ZenFone 5 uses the power of AI to rapidly analyse the subject and match it to one of its 16 scene types, optimising the camera settings for almost any kind of shot from sunsets to pet pics. AI Photo Learning lets users teach ZenFone 5 how they like your photos to look. It then automatically adjusts the camera settings for future shots — so photos will always reflect the user's unique style preferences. Real-time Portrait with AI technology ensures that the main subject stays pin-sharp, while the background is given a sense of depth with a graduated bokeh effect — created using depth information intelligently analysed from the subject —

    ZenFone 5 also includes a Pro mode that gives users full control of all the camera settings, including white balance, exposure, focus, ISO, and a range of shutter speeds from 1/10000 to 32 seconds. With its support for unprocessed RAW files, ZenFone 5 is also a good choice for users who prefer to fine-tune their images using photo- editing software.

    At the heart of ZenFone 5 is the latest Qualcomm Snapdragon 636 Mobile Platform, a 14μm 64-bit octa-core system-on-a-chip (SoC) with up to 6GB RAM that delivers over 40%- higher CPU performance and 10%-higher graphics performance than the Snapdragon 630 Mobile Platform.

    ZenFone 5 includes a full suite of AI-enhanced features powered by the AI capabilities of the Snapdragon 636 Mobile Platform. For an instant blast of extra power, ZenFone 5 includes ASUS AI Boost to immediately optimise performance for games or demanding tasks. And for rock-solid reliability, ZenFone 5 has four 0.06mm-slim carbon cooling pads that dissipate heat.

    To deliver maximum on-the-go stamina, ZenFone 5 has a high-capacity 3300mAh battery with ASUS BoostMaster fast-charge technology. ZenFone 5 also introduces AI Charging to maximise the battery lifespan and provide protection. AI Charging dynamically adjusts the charging rate by monitoring the user’s charging habits, slowing down the battery's ageing process.

    ZenFone 5 supports dual 4G LTE SIMs with Dual SIM, Dual VoLTE (DSDV) capabilities. This allows both SIMs to be on active standby, and also supports enhanced HD voice calls over 4G LTE on both SIMs.

    By using an ultraslim-bezel, all-screen display, the 6.2-inch ZenFone 5 is as small as most standard 5.5- inch phones. ZenFone 5’s all-screen display also supports the DCI-P3 colour space. For optimised visuals ZenFone 5 features intelligent display technology. This uses smart sensors to automatically adjust the display’s colour temperature in real time according to the ambient lighting. It also features Smart Screen On, which prevents the screen from turning off when the user's face is detected.

    ZenFone 5 has two five-magnet stereo speakers driven by dual smart amplifiers and supports Hi-Res Audio files encoded at up to 24-bit/192KHz sample rates. For an enhanced listening experience right out of the box, ZenFone 5 is supplied with a set of premium Hi-Res Audio-capable earbuds. ZenFone 5 also supports DTS Headphone:XTM for 7.1-channel virtual surround-sound over headphones.

    ZeniMoji is a fun new ZenFone 5 feature — exclusive to ASUS — that lets users animate cute avatars using their own voice, facial expressions and head movements – sounds familiar but, uniquely, ZeniMoji avatars can be used in video chats or live-streaming, as well as in text chats.

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