Apple TV Plus eyeing up November launch at $9.99 per month

Report points to an Apple blindside of Disney

by Andy Bassett
Movies & TV News

27

Apple TV Plus eyeing up November launch at $9.99 per month
November could be an expensive month for some TV fans as Apple’s TV Plus streaming service could now be launched preemptively against the Disney+ service, a new report indicates.
Apple will be launching TV Plus ‘by November’ for an expected $9.99 per month after a free trial, international news agency Bloomberg has reported - they also noted their sources stated the plans had not been made public and that an Apple spokesperson declined to comment.

In order to meet this launch window, the sources commented that the company will start with a small selection of shows and build up the library with regular catalogue expansions. To soften this initial limited choice, a free trial could be a way to draw viewers in.

The expected monthly subscription cost of $9.99 is currently being ‘weighed up’ by Apple and puts the service, in the States at least, above Disney+’s $6.99 and Amazon Video’s $8.99 but undercuts Netflix’s $12.99 per month.

The report goes on to state that the rollout will include 150 countries, which far exceeds the number announced recently by the rival Disney+ service. The 150 countries were not named but it could give those disappointed by Disney’s launch plans much more hope that they will be included. In the absence of a cheaper option, content hungry fans may well decide instant access to Apple TV Plus is worth the extra outlay rather than waiting for other services to launch.

It’s an important move for Apple as they streamline their portfolio to include their five main streaming services - Apple TV+, Apple Music, Apple Arcade, Apple News+ and iCloud - that they are hoping will generate up to $50 billion by 2020, as the Cupertino company starts to rely less on its hardware as a revenue stream.

Going up against Disney’s incredibly strong content portfolio, Apple’s own content may not have quite the same instant audience appeal but still retains strong creative input from the likes of Steven Spielberg and Oprah Winfrey. The Reece Witherspoon and Jennifer Anistion vehicle The Morning Show had its trailer recently released and supposedly costs more per episode than Game of Thrones.

Indeed, the Financial Time reports that Apple is now committed to spending $6 billion on original shows and films, far exceeding its original announcement of $1 billion. That’s still some way short of Netflix’s reported $12-15 billion but as we’ve seen, quantity doesn’t necessarily translate to quality.

Taking a slightly different approach to Netflix’s instant binge ethic, Apple TV Plus is said to be offering the first three episodes of a show followed by a weekly release of subsequent episodes - it will be interesting to see if audiences so used to watching a series all in one go take to a mixed approach.

As well as the Apple TV Plus service being integrated into Apple’s own operating systems, it will be available on third party products including Roku and Amazon Fire TV boxes plus Samsung, Sony, Vizio and LG TVs.

So, it looks like Apple TV+ will arrive before Disney+. Are AVForums members planning on diving in straight away or waiting until more streaming services are available before making their choice? Join in the discussion thread to see what others are planning.

Source: www.bloomberg.com, www.advanced-television.com
Image Source: Business Insider
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