In just a few short weeks, on Nov 1st, the streaming VOD landscape will take its first step into a brave new world as Apple’s TV+ service launches. Roku users will share in that auspicious occasion now that the Apple TV app has been made available to them.Available free of charge and for the first time ever, owners of Roku streaming devices or Roku based TVs can now access the Apple TV app via the Roku Channel Store in order to download and install it. It will be available in the following countries; Argentina, Canada, Chile, Colombia, Costa Rica, El Salvador, France, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Republic of Ireland, the United Kingdom and, naturally, the US.
Of course, access to the content being delivered via the app will require a subscription and the Apple TV app features channels such as HBO, Showtime and Starz, as well as the company’s flagship AppleTV Plus service, which will cost £4.99 per month.
From November 1st, that fee will enable access to over 100,000 movies and exclusive shows such as The Morning Show, Dickinson, For All Mankind and See created from a pool of industry talent including Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa and M. Night Shyamalan.
Should Roku viewers choose to partake in Apple TV+, subscription is straightforward, directly on the Roku device.
Scott Rosenberg, Senior Vice President and General Manager of Platform Business, Roku, commented, “With the Apple TV app coming to Roku, our customers will enjoy an even broader range of exciting entertainment, including the highly anticipated Apple TV+ service.” He added, “Roku is a valuable partner for content providers looking to reach a large and engaged audience, and we’re looking forward to bringing this new option to Roku users.”
The Apple TV app also allows access to user’s personal iTunes video library and will also recommend new content based on their viewing preferences.
It marks a softening of Apple’s historically isolationist approach to their ecosystem and reflects the huge changes that are afoot within the streaming and TV industry. In order to be a successful player in the new video streaming sector, you’d better have more subscribers than your rivals and one approach is to open up to a range of partners in order to access their existing consumer bases.
The list of Roku products that will have access to the Apple TV app are as follows:
|Roku TV||7000X, C000X, 8000X|
|Roku Smart Soundbar||9101X|
|onn.™ • Roku Smart Soundbar ||9100X|
|Roku Express||3900X, 3930X|
|Roku Express+||3910X, 3931X|
|Roku Streaming Stick||3800X|
|Roku Streaming Stick+||3810X, 3811X|
|Roku Premiere||3920X, 4620X|
|Roku Premiere+||3921X, 4630X|
|Roku Ultra||4640X, 4660X, 4661X, 4670X |
|Roku Ultra LT||4662X|
|Roku 2||4205X, 4210X|
|Roku 3||4200X, 4230X|
If there are any AVForums Roku owners out there, let us know how you get on with the Apple TV app and whether you decide to subscribe to the Apple TV+ service.
Source: Press release, www.roku.com
Image Source: Roku
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