Apple TV 4K and BT Sport come to EE Home Broadband
Apple TV added but at a price.
Mobile operator and Internet Service Provider, EE has replaced its dated Internet Protocol TV product and added Apple TV and access to BT Sport instead.Some will see the addition of Apple TV to the EE packages as a way of refocusing EE’s commitment to providing a premium TV service after BT prioritised its own YouView platform when it took ownership of EE in 2016.
With such a well established platform and set-top box now on offer, the cost of EE TV has increased significantly and starts at £37 per month (no doubt accounting for the £179 retail cost of an Apple TV box), though this allows access to BT Sport as part of the subscription.
There are a number of broadband speed options available to consumers when they take out their mobile contracts and prices increase accordingly.
As well as the easy access to TV shows and films via on-demand apps such as BBC iPlayer, Netflix, Prime Video, NOW TV, YouTube and many others, EE TV fans will now get access to 4K for the first time along with HDR (High Dynamic Range) and Dolby Atmos support for that full-on cinematic experience.
The Apple TV set-top box is based around an A10X Fusion chip and features an HDMI 2.0a port, 802.11ac Wi-Fi, a Gigabit LAN socket and Bluetooth 5 support. It also allows access to Siri so control over viewing options can be issued vocally.
BT Sport includes 52 Premier League matches (an increase of 10 from last year) alongside coverage of major sporting events such as exclusive UEFA Champions League and Europa League matches and highlights. For sports fans looking beyond football then rugby union, boxing, UFC, cricket, tennis and MotoGP are included along with WWE wrestling from 2020.
Marc Allera, CEO of BT’s Consumer division, said: “We’re giving customers the TV, film and sport they love in the best quality on Apple TV 4K.” He continued, “By combining Apple TV 4K and BT Sport with EE’s award-winning unlimited home broadband, we’re able to provide our customers with a premium TV service that not only provides great value for money, but a great experience at home, as well as on the go.”
With Apple due to roll out its TV Plus streaming service later in the year, tapping into EE customers in the UK who are already sitting on an Apple TV set-top box could be seen by the Californian tech giant as an easy way to encourage take-up of its new service, since the app will be incorporated into tvOS (now in beta testing for v13) and viewers may well succumb to the ‘well-it’s-there-so-I-might-as-well-use-it’ train of thought. Of course, this will add to the monthly cost of the overall package but many may see it as an easier step than wrestling with decisions over which of the many, many new streaming services to pick.
Does EE’s new TV package sound interesting? Would having an Apple set-top box make the decision over whether to subscribe to Apple’s TV Plus any easier? Let us know in the discussion thread.
Source: www.advanced-television.com, www.digitaltveurope.com, www.ispreview.co.uk
Image Source: DigitalTVEurope.
To comment on what you've read here, click the Discussion tab and post a reply.