Apple's March event hints at TV streaming service launch

All we need now is a catchy name.

by Andy Bassett Mar 12, 2019 at 1:02 PM

  • Movies & TV News


    Apple's March event hints at TV streaming service launch
    The invitations for Apple’s annual March event are typically tight lipped about what’s on the itinerary, so slipping in a line stating ’It’s show time’ gives something of a flavour for this year’s proceedings.
    And on March 25th at the Steve Jobs Theatre, that flavour may have a definite ‘streaming service’ after taste.

    Apple's streaming service has been the subject of rumours for a few years and the company have spent this time putting their ducks in a row by signing deals with TV and movie talent to create content and also by recently rolling out AirPlay 2 to major TV brands to support the vision - various upcoming models by LG, Samsung and Sony will all be compatible.

    Early expectations, reported by CNBC, are that the service will initially be available to iPhone and iPad owners allowing access to the roster of new shows that Apple has commissioned. These include Carpool Karaoke (already available via Apple Music) plus new content available from the likes of M. Night Shyamalan, Oprah Winfrey and Reese Witherspoon. These will sit next to existing, third party subscription channels such as HBO and Starz, which will continue to be available. The report also states that other services won’t be staying around, so don’t expect to see Netflix or Hulu.

    Other announcements could centre on a subscription based, bundled news service built around the Cupertino firm’s recent purchase of news aggregator, Texture, plus a rumoured 10.2-inch iPad, which would certainly be a good way of showing off both the streaming service and the news service. Other reveals could nod towards revamped AirPods and the anticipated, and much delayed, AirPower wireless charging pad.

    Apple is entering a potentially volatile TV entertainment market with an increasing number of powerful players. After a successful start to the year, with Roma doing well at the Oscars, Netflix could well see the rest of 2019 as a bit of a white knuckle ride with both Apple and Disney launching services, though to be fair Apple are also probably nervous about Disney’s Goliath-like presence looming over the streaming industry. Apple’s marketing campaign will have to be compelling and aggressive to steal any kind of march on the House of Mouse and persuade consumers to move away from Netflix who have several years head start over them.

    Source: Various online resources.

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