Apple Reportedly Planning Global Streaming TV Service
There is always a bigger fish?
Reports are emerging that Apple is planning a streaming television service, which is said to resemble Amazon Prime Video and Netflix.Rumours claim that it will launch in the first half of next year, according to a report today from The Service, and may exist as a standalone app set to be launched in the US first, later becoming available in more than 100 countries.
Apparently, it will feature original programming as well as access to third-party services. The report also claims that there will be the ability to subscribe directly to channel packages offered by network and cable providers. This is very similar to Amazon Prime Video's option to subscribe to the likes of Eurosport using their Amazon’s Channels feature.
Apple were the first big player in the Digital Music and Movie rental space. However, they have never been able to get the same traction in streaming. Nevertheless, Apple Music, the company's competitor to Spotify, has seen rapid growth.
Apple has sold its own set-top box since 2006. But sales lag behind Amazon and Roku hardware in market share.
The big problem for Apple is that they, unlike Amazon and Netflix, don't generally allow their services to be used on non-Apple devices. The big exceptions to this are Apple Music and iTunes.
One of the reasons for the success of Amazon Prime and Netflix is their desire to put their service on almost any cable box, Blu-ray player, TV, streaming stick or games console.
Amazon, unlike Apple, build their own devices and sell them for under £50. These support HDR and 4K. Apple’s 4K TV will set you back almost £200. And then there is the matter of convenience. Amazon offers you Prime Video but also Prime delivery. All for your £7.99 a month.
Netflix doesn't offer shipping but it does have many shows that gain a lot of hype such as House of Cards, Narcos, Orange is the New Black, Stranger Things, The Crown and Black Mirror.
Apple has reportedly set aside $1 billion for this new streaming service and original shows in 2018 alone. However, Netflix spends a lot more than that every year. And they are already miles ahead.
However, Apple is the richest company in the history of the world. If they want to pour hundreds of billions of dollars into a Netflix rival then they might well end up winning through pure financial muscle.
Would an Apple competition be good for consumers? Or have we reached saturation point in streaming services?
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