Apple launches new M1 powered iMac for 2021

Ultra thin, ultra colourful, ultra powerful

by Andy Bassett
Tech News

14

Apple launches new M1 powered iMac for 2021

Apple’s new iMac is the first to be built from the ground up for the company’s M1 system on a chip.

Apple’s redesign of its desktop workhorse and has taken the opportunity of what the M1 chip can offer in terms of power and efficiency to build a new iMac that is ultra thin, ultra powerful and also bursting with colour - seven of them in fact.

The calming pastel colours aside, the new iMac benefits from the space saving format of the M1, which has its entire processing suite condensed onto a single piece of silicon, such that the new desktop is 50 percent reduced in volume compared to previous iterations. In fact, the 24-inch Retina display with its 11.3 million pixels and 4.5K resolution actually fits in a form factor that is barely larger than a 21.5-inch iMac of old and is merely 11.5mm in thickness. 

This slender design is helped somewhat by an external power brick which features an Ethernet port and a 2m, colour-coordinated power cable that attaches magnetically to the rear of the iMac and doesn’t take up one of the 4 USB-C ports that reside there. Two of these USB-C ports come with Thunderbolt support.

Apple launches new M1 powered iMac for 2021
Apple iMac (2021)

The improved processing power rendered by the M1 is up to 85-percent faster in some applications, with double the graphical grunt now available compared to the previous models. It means applications that rely on intensive processing such as image manipulation and video editing will see larger RAW files and higher numbers of concurrent 4K video streams available to the user. Combined with the Big Sur OS and applications that are M1 ready this means virtually instantaneous waking and always-ready apps.  

With such importance being placed on working from home and communicating via video, the new iMac has improved its camera, mics and speakers so the whole process moves up a league in quality.

The webcam is now a 1080p HD camera with a larger sensor to aid low light situations. And given the M1’s significant processing prowess, a range of computational video options are available to reduce noise, improve lighting and maintain skin tones. 

Apple launches new M1 powered iMac for 2021
Apple iMac (2021)

It’s no good having great video if the audio is of poor quality, so to ensure a quality AV experience during video calls, the new iMac uses 3 beamforming mics which can effectively eliminate background noise and optimise audio for a clearer conversation. Reduced feedback means a better flowing conversation too.

The six speaker system uses increased power for more volume and brings two pairs of force-cancelling woofers with each pair balanced by a high-performance tweeter. Dolby Atmos support means the iMac can easily be used to watch movies and TV shows and offer an immersive experience.

Finally, the highly efficient M1 needs just two fans running at less than a barely audible 10dB to provide all the cooling it needs.

 The new iMac can take advantage of a range of accessories including colour matched Magic Mouses and redesigned Magic Trackpads and there’s a selection of Magic Keyboards that include Touch ID for use with the higher end iMacs, which is the first time this feature has been introduced in an Apple all-in-one desktop.

Apple launches new M1 powered iMac for 2021
Apple iMac (2021) features

The new iMac will be available in Blue, Green, Pink and Silver for £1,249 with the addition of Yellow. Orange and Purple, an increase in storage from 256GB to 512GB and with further additional features for £1,649. 

The new 2021 iMac featuring the M1 system on a chip will be available to order on 30th April with shipping from the second half of May.

Source: Apple Event
Image Source: Apple

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