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Apple and Samsung could lose nearly 40% of Tablet Market share

Lenovo & other players to heavily eat in to the two big boys by 2019

by Mark Hodgkinson Mar 16, 2015 at 12:06 PM


  • Tech News

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    Apple and Samsung could lose nearly 40% of Tablet Market share
    Today’s dominant tablet vendors are in for a rough ride in the coming years, according to a study from Juniper Research.
    This is due to, what they describe as, ‘more agile players’ developing low-cost models and an array of new form factors, appealing to a wider consumer base than the current offerings.

    Chief among these, says Juniper, is Lenovo, which they expect to ship an additional 30 million units per annum by 2019, fuelled by sales of its Yoga range worldwide, as well as a varied line-up of devices in its home market. The Chinese vendor announced several new models at MWC 2015 across both Android and Windows platforms.

    Their new research paper notes that although tablet sales will be impacted by the rise of phablets (large form factor smartphones), the variety and capability of tablets will expand, catering for the needs of specific target markets. However, they comment, vendors will have to adjust their expectations and potentially develop a range of devices to suit multiple segments with slightly different needs rather than launching catch-all devices.

    With this increased variation, Juniper Research expects the appeal of tablets to broaden to include a range of new market segments. ‘We are seeing tablets deployed in a variety of different contexts, from education to POS’, remarked report author James Moar.

    However, these uses do not have the phone-like replacement rates vendors initially expected, which has affected sales volume.’
    Another finding from the report concluded that Android will remain the dominant platform for tablets, although Windows-based devices will increase in popularity to represent just under 10% of the market by 2019.

    But we’re keen to know whether you think Apple and Samsung are beginning to lose their appeal in what is a very competitive market? Please share in the comments below.

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