Amazon Fire TV now available in the UK
Primed and ready
We’ve been waiting a while since the US release but the waiting is over and UK customers can now finally get their hands on Amazon’s Fire TV.
For the uninitiated, the Fire TV is a tiny box that plugs into your HDTV to offer easy access to popular UK apps including BBC iPlayer, BBC News, BBC Sport, Demand 5, Sky News and Curzon Home Cinema, as well as Netflix, Prime Instant Video, Amazon Instant Video, Spotify, YouTube, PLEX and more.
In essence, it’s a media streaming box very similar to the likes of the Roku and Apple TV devices and it carries a similar entry price of £79, which sounds like potentially great value.
Fire TV also brings photos, music and games to the living room via various apps and interfaces.
The Fire TV has a nifty voice search facility, which lets you simply speak the name of a movie, TV show, actor, director or genre into the remote, and it will look it up and then present you with some viewing options. At present that’s limited to Amazon’s own apps but hopefully, although unlikely, it can include other services as time goes by.
Amazon is keen to point out that the Fire TV outmuscles the competition – specs wise – with its quad-core processor that has 3x the power of Apple TV, a dedicated GPU, plus 4x the memory of Apple TV or Chromecast.
3x the processing power of Apple TV
It delivers up to 1080p HD video and has support for Dolby Digital Plus surround sound. All of this comes in a tidy little package—Fire TV is 17.5 mm thin and includes a simple and sleek looking remote control with a built-in microphone.
The device will arrive pre-registered to your Amazon account so you can start watching in minutes and an exclusive new feature called ASAP (Advanced Streaming and Prediction) predicts which movies and TV episodes you’ll want to watch and buffers them for playback before you even hit play.
Where it really starts to set itself apart is in the availability of hundreds of low-cost games—such as Minecraft, Asphalt 8, NBA 2K14, and The Walking Dead, with more coming soon. For more complex gaming, you can pick up the Amazon Fire Game Controller for £34.99.
Fire TV also comes with access to Sev Zero, a game built exclusively for Fire TV by Amazon Game Studios. Sev Zero costs £4.99 and is available for free for a limited time when you purchase the Amazon Fire Game Controller
“Our customers are very excited about Fire TV, and we’re delighted to be shipping in the UK,” said Jorrit Van der Meulen, Vice President, EU Amazon Devices. “Fire TV offers powerful performance in a tiny box at a great price. For just £79 it comes with an open ecosystem that provides access to a vast selection of content through BBC iPlayer, Netflix, Prime Instant Video, and Amazon Instant Video, enabling customers to stream movies and TV shows in up to Full HD on demand. Plus, with the exclusive ASAP feature and voice search that really works, it’s never been easier or faster to jump into a great movie or TV show.”
Fire TV is available today for just £79 and is also available at Argos, Dixons and Tesco.
We know some of you have got your hands on one already (we’re waiting for our review sample), so please tell us what you think in the comments section below..
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