Ahead of the launch of its new Fire TV media box, Amazon has also announced that it is to stop selling rival boxes from Apple and Google.The online retailer, which runs its own successful Prime Instant Video service, states that the Apple TV and Google’s Chromecast don’t “interact well” with Prime and as such this causes “customer confusion” as these devices don’t have the Prime Video service available on them.
Because of this Amazon will remove the devices from sale by the 29th of October. This doesn’t affect accessing Prime via Android or iOS smartphones and tablets, which remain on sale. Other media streaming devices and boxes which are compatible with the Prime Video service will also remain on sale, including the Playstation and Xbox consoles.
Looking at the situation logically, Amazon are competing against Google and Apple who don’t carry the Amazon App and all three have recently announced new media streaming products which will be launched in the next few weeks. Amazon has an investment to protect with the new Fire TV products and its Prime streaming service.
So what do you think? Are they cutting off valuable sales or making the right business move?
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