Amazon and Google settle dispute over Prime Video and YouTube.

Amazon and Google play ball.

by Andy Bassett Apr 19, 2019 at 2:10 PM

  • When two (or more) companies are gunning for the same market share with similar technologies or approaches, things can get messy. In the case of Amazon and Google, this manifested as a refusal to share their streaming services across platforms - very much a case of taking their balls home so nobody can play. As always, it’s the consumer who suffers.
    Finally though, the dispute appears to have been settled and an agreement reached which will allow the Amazon Prime Video app to be broadly supported on Android TVs and Chromecast (separate devices and built-in), and YouTube to appear once again on Amazon’s Fire TV devices.

    The confrontation between the two corporate giants stemmed from Amazon using a customised version of the Google app rather than the official one and once Google had retaliated by pulling YouTube from Amazon's devices in 2017, the whole spat had descended into a tit-for-tat tiff.

    Thankfully, cool heads have prevailed and now Prime Video subscribers will be able to stream original programming and the library of TV shows and movies available from the Amazon service on their Android TV, this includes 4K titles. For those wanting to use Chromecast or a Chromecast built-in device and cast to a large TV using the Prime Video mobile app, this will now also be possible.

    Andrew Bennett, Head of Worldwide Business Development for Prime Video said, “We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love,

    Once the official YouTube app (including YouTube TV and YouTube Kids) is back on supported Fire TV devices, Google has confirmed that users will be able to log into their accounts to access content and play videos at up to 4K HDR at 60fps.

    We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, Global Head of Product Partnerships at YouTube. She went on, “Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”

    Not everything is back to the way it was though and there are still no plans for an official YouTube app on the Echo Show, and there’s no YouTube app planned for Amazon’s Fire tablets although those devices can already access YouTube through their browser. Finally, Amazon will still not make the Google Home speaker available for purchase through their online marketplace.

    Still, it’s progress that the media giants have bought their balls back to the park though it's still no guarantee of a football game without a few fouls.

    Expect to see the services reinstated ‘later’ in the year.

    Image Source: macworld

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