Amazon adds UK Live TV Channels to Prime Video

Pay only for what you want to watch but content is limited

by hodg100 May 23, 2017 at 8:41 PM

  • Let’s call it a start to a true pick and mix TV delivery system as Amazon UK announces the launch of Amazon Channels to its Prime Video service.
    Amazon Channels allows Prime members to add channel subscriptions for a monthly subscription fee, available individually without the need to sign up for a bundle or enter a lengthy contract. Amazon Channels available in the UK include Discovery, Eurosport Player, ITV Hub+, hayu, MUBI, BFI Player, MGM, Hopster, Shudder, Heera and more.

    In all honesty, there’s probably not all that much content to appeal to a large mainstream audience and the costs would soon rack up were you to add even a handful of channels but the concept of just paying for the things you do want to watch is appealing.

    Prime members in the UK can now enjoy/watch factual entertainment series such as Gold Rush on Discovery, reality TV like Keeping Up With The Kardashians on hayu, or timeless movies such as The Hobbit on MGM by signing up to the relevant subscription.

    Amazon Channels also brings live sport to Prime members including live coverage of the upcoming French Open Tennis 2017 tournament on Eurosport Player. Along with a range of genre TV subscriptions, Amazon Channels also offers Prime members access to Heera, Amazon's own, curated Bollywood channel, offering more than 500 movies including recent releases like Sultan starring Salman Khan.

    This is the first time that some of these channels, including Discovery (hello SKY) , have been made available independently of any ‘bundle', enabling customers to only pay for the premium TV they want to watch. Customers can click to sign up and can also click to cancel at anytime. Customer benefits include:

    Amazon Channels features both Live TV and on-demand with free trials on the majority of subscriptions. Amazon also highlights the convenience of having all the services under one app with no need to switch between multiple accounts and a unified search, browse and recommendations system.

    "For the first time, Prime members in the UK and Germany will be able to choose to watch premium TV channels without having to sign up to a bundle or a contract, giving them the freedom to pay for only what they want to watch," said Alex Green, MD, Europe, Amazon Channels. "From live sport to Bollywood, arthouse cinema to reality TV, and award-winning TV shows from popular channels like Discovery and ITV, Amazon Channels gives power back to customers to choose exactly what they want to watch."

    Susanna Dinnage, President of Discovery Networks UK and Chief Content Officer, International, said: "We are delighted to bring our premium factual and sports content to Amazon Prime members. This partnership underlines our strategic ambition to reach people across every screen. Amazon Prime members can now experience the shows that are loved by Discovery fans as well as enjoy an exciting summer of sport which is about to kick off on the Eurosport Player."

    Simon Pitts, ITV Managing Director, Online, Pay and Interactive, said: "The ITV Hub is all about giving viewers more choice about how and when they access their favourite ITV shows, including watching without the ads via ITV Hub+ for £3.99 per month. We're delighted to be part of the Amazon Channels launch line-up in the UK."

    Amazon Channels are available via the existing Prime Video app to watch anytime, anywhere through the Amazon Video app on smart TVs, iOs and Android mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets and games consoles and through the web at

    Additional subscriptions will be added in the coming months. Amazon Channels now available include:

    Acacia TV – Hundreds of fun and effective workouts for every fitness level for £5.99 a month
    Alchemiya – Great films and documentaries about Muslim culture and life for £3.99 a month
    Arrow Video – On demand cult classics and horror from Arrow Films for £4.99 a month
    BFI Player+ - On Demand classic British and critically acclaimed movies for £4.99 a month
    BeFit UK – Get fit fast with unlimited streaming of hundreds of workouts for £5.99 a month
    Comic Con HQ – Fan-favourite films, original programming, exclusive access and more for £4.99 a month
    Curiosity Stream – Exclusive documentaries from the world's best filmmakers in HD for £5.49 a month
    Daily Burn – On Demand and live workouts including dance, strength training, yoga, cardio and more for £9.99 a month
    Discovery – Documentaries and unscripted entertainment from Discovery for £4.99 a month
    Eurosport Player - Live and On Demand sports programming, including Grand Slam tennis, cycling and winter sports for £6.99 a month
    Fandor – A hand-picked collection of the most talked about indie, foreign and classic films for £3.49 a month
    Filmbox – Hollywood movies, favourite evergreens and popular series for £3.99 a month
    Full Moon Features - All the Full Moon classics and new releases on demand for £3.99 a month
    Gaia – Yoga, nutrition, meditation and more for £7.99 a month
    Horse & Country Play – The home of equestrianism and British country lifestyle, now on demand for £3.99 a month
    ITV Hub+ – Watch live, download your favourite ITV shows for offline viewing, and catch up on tons of ad-free episodes for £3.99 a month
    hayu (NBC Universal) - On Demand reality TV programming including Keeping Up with the Kardashians for £3.99 a month
    Heera – An Amazon-exclusive on demand channel with over 600 Bollywood, Bengali, Marathi, Tamil, and Telegu movies and series including blockbusters like Sultan and Kabali for only £3.99 a month
    Hopster – Make screen time smart with safe, ad-free content for kids for £3.99 a month
    Ketchup TV – Hundreds of episodes of shows for kids, packed with their favourites for £2.29 a month
    Love Nature – Ad-free, family friendly nature documentaries on demand for £3.99 a month
    MGM – Hollywood hits, timeless classics and cult favourites movies from MGM for £4.49 a month
    Motorvision - On Demand TV dedicated to the automotive world including car reviews & tests, motorsports and lifestyle shows for £2.99 a month
    MUBI – A new, critically acclaimed movie to stream every day for £5.99 a month
    Nautical Channel – The network focused on sailing lifestyle, available live and on-demand for £3.99 a month
    Nordic Noir and Beyond – The best thriller, crime and drama series from the Nordics and beyond for £4.99 a month
    Panna – Easy-to-follow video recipes from master chefs and cooking courses for £1.49 a month
    Pinoy Box Office – Filipino movies and series on demand for £1.99 a month
    Planet Knowledge – Exciting and informative HD documentaries on nature, history, culture and more for £2.29 a month
    Pongalo Next – Latin American movies and series on demand for £2.99 a month
    Qello Concerts – The greatest concert films from icons and new artists like The Who, Queen, The Beatles, Muse and more for £5.99 a month
    Realeyz – Independent films by award-winning filmmakers on demand for £4.99 a month
    Rooster Teeth – Original sci-fi, gaming and comedy for £3.99 a month
    Shudder – Backed by AMC Networks, Shudder super-serves fans of thrillers, suspense, and horror for £4.99 a month
    Studio Universal Classics – Classic movies from Universal Studios for £3.99 a month
    Sweatflix – Stream HIIT workouts and yoga flows for £9.49 a month
    Tastemade Plus – Our network of Tastemakers bring great food and travel to the world for £1.99 a month
    The Great Courses Signature Collection – A curated collection of educational courses On Demand for £5.49 a month
    UP Family – Entertainment for the whole family for £3.49 a month
    Viewster Anime – ad-free anime on demand from Viewster for £2.99 a month
    Yoga Anytime Channel – HD yoga videos on demand for £6.99 a month

    To explore the subscription content available to Prime members, visit

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