All future Freeview products will have to be HD capable
From the end of 2016
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22In a positive move for fans of good pictures, Freeview has announced that the Freeview Trade Mark Licence will only be granted for HD (High Definition) products from the end of 2016, with the brand no longer appearing on new SD (Standard Definition) products.
Freeview, alongside Digital UK and the DTG, has been working with television manufacturers and retailers to encourage the take-up of HD to deliver the best viewing experience for consumers and a more efficient technical standard.
The move is expected to give a major boost to sales of HD products, which last year (2014) accounted for over 70% of new Freeview TV sales in the UK. Sales of equipment with Freeview in-built have reached more than 100 million since the service launched in 2002.
Recent research by Freeview showed that picture quality via HD and access to the players on their television are the most important features for TV viewers, and this announcement is the next step in the company’s drive towards an increasingly hybrid, HD platform.
Earlier this month Freeview announced that the new Freeview Play service, which combines catch-up TV, on-demand services and live television without a subscription, will launch in October. All Freeview Play technology will be built to the HD standard, specified in the D-Book 8.
Guy North, Managing Director of Freeview, said: “Freeview HD gives consumers the best possible picture quality without a subscription. By moving all Freeview products to HD, we are ensuring that our viewers get the full range of channels available to them on the platform and the best possible quality. The company has been working closely with manufacturers, retailers, government and other industry stakeholders to future-proof the platform.”
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