Over the festive period, Amazon announced that All 4, the free on-demand digital service from Channel 4, is now available on Amazon Fire TV in the UK.
The All 4 app is now on the all-new Amazon Fire TV and is coming soon to Fire TV Stick, giving users free and on-demand access to a wide selection of programmes from Channel 4, E4 and More 4.
The launch of All 4 means Fire TV now offers catch-up services from each of the UK’s terrestrial broadcasters, with apps from the BBC, ITV, Channel 5 and Channel 4 all available which matches the Roku family of streamers.
“All 4 coming to Fire TV is another huge win for our customers,” said Jorrit Van der Meulen, Vice President, Amazon Devices EU. “Since we launched Fire TV we’ve constantly increased the selection of apps, and All 4 adds free access to some of the best British TV programming of the last 30 years. Fire TV customers can now enjoy the latest series of Channel 4 favourites including Peep Show and Catastrophe, as well as classics such as The Inbetweeners and The IT Crowd—and we’re working to add even more channels, apps and games for our customers to enjoy in future.”
Fire TV has quickly become Amazon’s top-selling device family, and content selection has consistently grown since the original Fire TV streaming box launched in the UK last autumn. As well as All 4, users can enjoy over 4,000 channels, apps and games now available for Fire TV devices, including Netflix, BBC iPlayer, UKTV Play, BBC Sport, Spotify, YouTube and more, as well as Amazon Video and Prime Video.
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