CES 2014 - First look at LG OLED TV line-up

LG take the OLED market by storm with a new range of 4K panels

by Steve Withers Jan 8, 2014 at 5:44 AM

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    CES 2014 - First look at LG OLED TV line-up
    It’s fair to say that when LG launched the world’s first 55-inch OLED TV back in May 2012 it was something of a false dawn.
    The larger OLED panel proved difficult to produce which made production yields too small for a viable mass market launch. Things improved significantly in 2013 and, after two further and largely unavailable generations, LG finally launched their 55-inch Curved 1080p OLED TV last summer at a price of £8,000. They followed that up with the launch of their Gallery OLED design in September, which uses a flat panel with its speakers built into a custom picture frame. This frame houses a 2.2-channel 100W forward facing configuration designed to deliver a superior audio performance. The Curved version saw a significant price drop just before Christmas and is now retailing for £5,000, with availability in 150 stores in the UK.
    LG are launching a new 1080p OLED TV to compliment their existing line-up.

    The Curved and Gallery versions will remain available in 2014, with another curved model being added that has a different chassis and stand design. We have to say that we were never big fans of the clear stand used on the current curved 55” OLED, so this new design is a welcome addition. Whilst we haven’t had a chance to review LG’s 1080p OLED screens yet, our experience's to date have been very positive. Once again the images produced by the models LG had on display at CES looked wonderful, with bright pictures, vivid colours and incredibly deep blacks.

    However whilst 1080p OLED screens are all well and good, the future of TV is clearly 4K and here LG are currently in a league of their own. The manufacturer threw down the gauntlet to its competitors by announcing 55, 65 and 77-inch Ultra HD 4K OLED TVs. As with their other Ultra HD TVs, LG’s new OLED versions include the Netflix 4K app supported by a built-in HEVC 60p decoder, as well as VP9 for 4K content on YouTube. Although if you’re unable to get hold of any native 4K content, LG’s Tru-Ultra HD Engine Pro can upscale HD content to perfectly match the higher resolution panel. The 4K demo material at the show looked incredible with a staggering level of detail, bright images, vivid colours and truly deep blacks.

    Everyone seems to be going curved this year, so it should come as no surprise to discover that all these new TVs are of the bent variety. What's far more impressive is that LG actually plan to release all three models this year. Although there is currently no pricing for the UK, LG did let slip some of the prices for the US and you can expect the 77" 4K OLED to set you back a hefty $29,999,. However, whatever the ultimate price it might be worth mortgaging your house to pay for a TV that combines the best of both worlds, with the higher resolution of 4K and the superior picture quality of OLED.
    LG will be launching 4K OLED TVs in three screen sizes this year.
    Finally LG also announced their new 77-inch Flexible OLED TV, which allows owners to alter the curvature of their display using the TV remote to suit their preference. The range of curvature on the new TV was established by LG after taking into account key factors that affect the viewing experience such as screen size and viewing distance. Since the viewer can adjust the curvature, the idea is that they can enjoy the best TV viewing experience that will be tailored to their persona tastes and environment. This 77-inch TV is the result of technological integration encompassing all aspects of production, such as design, display and quality assurance. LG said that the Flexible OLED TV has been subject to tens of thousands of hours of tests to ensure the reliability and durability of this unique display. However, unlike the other Ultra HD 4K OLED TVs that have been announced, there are no plans to release the Flexible OLED this year.
    Whilst currently only a concept, LG also showed their new flexible OLED.
    Although Samsung still have their 55-inch 1080p OLED TV in the market, neither they nor any of the other manufacturers have announced new OLED models for this year, which makes LG the main supporter of OLED at the moment. In fact if you have the necessary funds and are looking to buy a 4K OLED TV this year, LG are currently the only game in town!

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