On the CES videos, LG are keen to say that even though the screen resolution is halfed in 3D mode - this is not as much of an issue as you might first think. Is this to say that most people will be viewing from a distance beyond the point where full HD is noticable? And therefore Full-HD is not something people have ever really needed...? Or that the suggested viewing distance for optimum 3D appreciation is beyond the 2D Full-HD suggested viewing range for those with typical eyesight? Therefore full-HD is not recommended for 3D, FULL STOP... Or are they just putting a positive spin on a technical limitation? Claiming that Full HD isn't really necessary sounds a bit cynical to me as surely when 4k2k panels are cheaper to make, LG will have no quarms about pushing them as "Full HD - Cinema 3D" displays and saying that they are an essential upgrade?