Seems like Sony will start using Sharp's ASV LCD panels in TVs. They have officially announced a joint venture with Sharp to build a 10G LCD plant. Link: www.flatpanelshd.com - Your guide to flat panel monitors and TVs - News Of course Sharp uses their own panels but Philips uses these in their high-end TVs as well. Clever decision by Sony? Maybe we will only see the ASV panels in the high-end, large Sony LCD-TVs?