Having received the email, I watched the video and it displayed the differences very well. So have come home to have a fiddle.... TV is set to Vivid but only has normal or Custom as an alternative. OK it's about 5 years old .... a Sony KDL32S2010. Is it just a case of using the Custom settings and then playing with the brightness/contrast etc settings? One thing I have noticed is that when on "Vivid" the scrolling text on say Sky news is fine, but on "Normal" the text blurs and skips.