Hi all, first time post for me but felt compelled to mention ive had this tv set up for around 2 weeks and have noticed a dead (purple-looking) pixel near the middle of the screen within a week and within the last 2 days another one (green) 2 or 3 inches above it. I bought the tv as an upgrade from a panasonic crt set which was faultless, even after over 6 years. After much research i decided plasma was the best tv type for me thanks to its motion handling and low input lag for gaming. After seeing the tv in a local store i knew this was the one for me but im now feeling a little disappointed as i thought dead pixels were something to expect after a matter of months/years not within the first few days! Having not owned an hd tv before can anyone tell me if this is acceptable for a brand new £800 plasma or am i the unfortunate owner of a dud set? I got the panasonic 5 year guarantee with the tv but want some feedback before i get anyone to come and look at the set. Also, can anyone give a definitive answer as to how to 'run in' a new plasma, from scouring the forums on here it seems to be just having the contrast and brightness set a little lower than usual, maybe sticking with cinema mode for the first 100 or 200 hours? Thanks in advance if anyone can help!