But is it curved? Samsung are currently on stage at IFA 2013 in Berlin, showing off their' World of Possibilities'. The event is more a recap and insight in to the Samsung philosophy, rather than a lunchpad for new products - that's what the 'Unpacked' event was for last night - but Samsung has let slip one interesting new development - a 4K OLED TV. Unfortunately it wasn't on stage and no further details were given so we'll have to wait until Steve sees it on Samsung's booth but obviously the key questions are, is it a flatty or curved and just how big is it? It's probably likely that it's a 55-incher and we'll keep our fingers crossed that its not curved. Samsung started off the conference by extolling the virtues of the curved screen experience by stating that, "The future is not flat!" and by saying that the 55-inch curved screen makes you feel as though 'You are standing in an arena," but we'd probably dispute both those claims. Fingers crossed! Now hurry up Steve.