ICANN Reveals New Top-Level Domain Applicants So we have .com etc and now ICANN are away to add a whole bunch more that could see there being over 2000 gTLD. Now some are obvious extensions that would be generic and would be useful but others appear to be companies trying to buy a gTLD so that they can consolidate their web presence rather than having to buy .com , .co.uk etc to cover their name. e.g. BBC and BLOOMBERG. On the other hand you could say that ICANN are just profiteering from this endevour. The biggest applicant , Top Level Holdings Limited, applied for 92 domains which will cost them nearly $13.5 million in application fees. So is this needed right now ? Is it being done correctly ?