I'm currently in possession of a Sony 46EX723 as a replacement for my old Sony 40V3000 that developed a fault and while its a nice set, I'm noticing a very slight "shadow" effect on the screen, especially when the picture is panning left and right on a coloured background!?!?! (I could be being picky however as the fault that my last Sony developed was a dark vertical banding so I will forever be looking for it!!!) Now I'm still within my 28 day period with John Lewis so I can refund or swap it but I cant see much else that fits my criteria! Unfortunately I cant pick a plasma as my wife finds the screens too reflective which, annoyingly, appears to also rule out the Samsung sets as they too all appear to have reflective glass on the front! Are there any other sets I can try???? Thanks for any suggestions guys.... ps. I know my EX723 is 3D but its certainly not a requirement!