With the UK 2011 Panasonic TV product line being launched at their Convention, it seems that now is an appropriate time to break the news that in 2009 we went to Panasonic's UK HQ to provide a consultancy service to a room full of their top TV product people. We were invited to detail our review process, calibration process, and to suggest how we thought Panasonic could improve their TVs. Our combination of qualified and experienced reviewers, scientific TV review process and access to the feedback of the UK's largest TV enthusiast forum puts us in a unique position to provide manufacturers with the most insightful advice. We are delighted to see that Panasonic have implemented many features we recommended in to their new TVs including a full 3D CMS. This will give Panasonic TV owners the capability to produce the best picture results. Not only that but our review sponsors SpectraCal and Panasonic have cooperated to provide a unique feature in Panasonic's new TVs which enables owners (and dealers) to, with the use of an inexpensive probe, use SpectraCal's CalMAN software to automatically calibrate the TV with the press of a single button. We will be describing this process in forthcoming reviews of the new Panasonic TVs. While we are obviously delighted to see Panasonic implementing the features we want to see, we have no bias towards any manufacturer and offer our consultancy service to all who want it. Interested manufacturers should contact us for more details.