They may be the most calorific nation on the planet but it seems the Americans can’t quite keep up with us when it comes to binge-watching.
Netflix are cagey, to the point of secretive, when it comes to viewing figures but that doesn’t stop folks poking around.
With the launch of their original (and brilliant) Second Season of House of Cards, broadband analysts, Procera Networks, decided to take a look in to Netflix members’ activity on the opening weekend - and they unearthed some very interesting numbers.
Procera looked at network activity from providers across the globe and concluded that up to 15% of Netflix members at least viewed one episode of Frank’s antics during its first 3 days of release, meaning that 6.66 million people could have seen it, which would be a hugely impressive figure for a streaming service.
With the launch of their original (and brilliant) Second Season of House of Cards, broadband analysts, Procera Networks, decided to take a look in to Netflix members’ activity on the opening weekend - and they unearthed some very interesting numbers.
Procera looked at network activity from providers across the globe and concluded that up to 15% of Netflix members at least viewed one episode of Frank’s antics during its first 3 days of release, meaning that 6.66 million people could have seen it, which would be a hugely impressive figure for a streaming service.
"There's no better way to overpower a trickle of doubt than with a flood of naked truth."
But it’s the numbers related to that modern-day phenomena of binge-watching that are probably more interesting. Procera concluded that the average number of episodes watched during the weekend was 3 in the US, and 5 in European networks. The editorial team here managed between 1 and 9.
There was also a 4X increase over the first season in the first weekend binge watching in the US – anywhere from 6-10% of subscribers are said to have watched at least one episode of House of Cards, and about 2% finished the series over the weekend. Remember episodes run from around 50 minutes to an hour, so they are BIG numbers.
More than 700,000 people likely to have watched all 13 episodes in the first weekend!
In Europe, 7-10% of Netflix subscribers watched at least one episode, and about 1% finished the series over the weekend. Netflix doesn’t differentiate their European membership from other non-US territories but they have around 11 million international subscribers so we could speculate that, in total, more than 700,000 members, globally, watched all 13 episodes in the first weekend.
That’s based on an approximation that Netflix has around 3 million European subscribers.
In other (heartening) news, Procera deduced that the most popular viewing resolution of all of the episodes was 1280x720, so it seems the Netflix user-base is a fairly tech-savvy one.
Binge-watching is very much a real thing. Share your shameful viewing habits in the comments below – how many did you manage?
Source: Procera
Via: The Verge
That’s based on an approximation that Netflix has around 3 million European subscribers.
In other (heartening) news, Procera deduced that the most popular viewing resolution of all of the episodes was 1280x720, so it seems the Netflix user-base is a fairly tech-savvy one.
Binge-watching is very much a real thing. Share your shameful viewing habits in the comments below – how many did you manage?
Source: Procera
Via: The Verge
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