Panasonic are rather excited to announce the return of the much loved and iconic ‘Technics’ audio brand into the European market.
The first new Technics Hi-fi products in six whole years will be released into Europe from December onwards, prior to being rolled out globally.
The announcement was made by Michiko Ogawa, director of the Technics project. Ogawa, a former Technics audio engineer herself and also a popular, well known jazz pianist in Japan, explained that the new products are based on a concept called the ‘Technics Definitive Sound’ which builds upon decades of audio technology development and knowhow. The concept is comprised of three major technical elements:
‘Accurate Digital Technology’: which ensures signal transmission with precise phase and gain characteristics, and ideal power conversion.
‘Noiseless Signal Technology’: which thoroughly reduces noise to realise equipment ideal for digital audio.
‘Emotive Acoustic Technology’: which realises a clear sound image and spacious soundstage with an ultra-wide bandwidth and high dynamic range.
Furthermore, according to Ogawa, the most important mission of the new Technics is to deliver emotionally-engaging musical experiences which are unique to each of us.
The announcement was made by Michiko Ogawa, director of the Technics project. Ogawa, a former Technics audio engineer herself and also a popular, well known jazz pianist in Japan, explained that the new products are based on a concept called the ‘Technics Definitive Sound’ which builds upon decades of audio technology development and knowhow. The concept is comprised of three major technical elements:
‘Accurate Digital Technology’: which ensures signal transmission with precise phase and gain characteristics, and ideal power conversion.
‘Noiseless Signal Technology’: which thoroughly reduces noise to realise equipment ideal for digital audio.
‘Emotive Acoustic Technology’: which realises a clear sound image and spacious soundstage with an ultra-wide bandwidth and high dynamic range.
Furthermore, according to Ogawa, the most important mission of the new Technics is to deliver emotionally-engaging musical experiences which are unique to each of us.
“We grow up repeatedly discovering and being moved by new types of music. However as we get older we get distracted by all the things going on in our lives and perhaps misplace the pure love of music. Through the new Technics products we are striving to offer listeners the feeling of ‘rediscovering music’, by helping them to have such uniquely emotionally-engaging experiences – ones that we seem to have lost”, said Ogawa
The new brand slogan is, 'Rediscover Music'
Technics will initially launch two series of products: the R1 reference-class system, and the premium-class C700 system.
The Reference Class R1 Series consists of three hi-fi audio components. There’s the Stereo Power Amplifier SE-R1, the SU-R1 Network Audio Control Player and the SB-R1 Speaker System.
The Premium Class C700 Series consists of four hi-fi components designed to deliver ‘emotionally-engaging music with a refined style.’ They are the SU-C700 Stereo Integrated Amplifier, the ST-C700- Network Audio Player ST-C700, the SL-C700 CD Player and the SB-C700 Speaker System.
We’ll bring you further details on these products in a separate piece.
Is anyone still running their old Technics gear and are you looking forward to the brand comeback?
The Reference Class R1 Series consists of three hi-fi audio components. There’s the Stereo Power Amplifier SE-R1, the SU-R1 Network Audio Control Player and the SB-R1 Speaker System.
The Premium Class C700 Series consists of four hi-fi components designed to deliver ‘emotionally-engaging music with a refined style.’ They are the SU-C700 Stereo Integrated Amplifier, the ST-C700- Network Audio Player ST-C700, the SL-C700 CD Player and the SB-C700 Speaker System.
We’ll bring you further details on these products in a separate piece.
Is anyone still running their old Technics gear and are you looking forward to the brand comeback?
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