Samsung announces 4K Ultra HD content partners ahead of IFA 2014

Content is key...

by Phil Hinton
Netflix, Amazon, Wuaki.tv, CHILI and more are to provide 4K Ultra HD content to Samsung TVs in an announcement ahead of IFA 2014.
Samsung are stating that they have plans to further enhance the Ultra HD (UHD) ecosystem by working with global content partners to help accelerate consumer adoption of the format. It is the major grey area when considering buying a 4K UHD TV for many consumers and plugging the gap would certainly give the public confidence to invest.

The company plans to launch Amazon’s Ultra HD Video On Demand (VOD) service globally in October, and has also expanded Netflix’s UHD VOD Service into Europe, following a successful launch in March across the U.S. and other countries. Netflix kicked off its Ultra HD 4K streaming service with the hugely popular US series House of Cards Season 2, which is now available on Samsung’s UHD 4K TVs.

Samsung is also reinforcing its partnerships with major European content providers, including VOD service, maxdome and TV and film streaming services Wuaki.tv, and CHILI to secure more Ultra HD 4K content as it works towards creating a more comprehensive and broad UHD content offering.

Samsung announces 4K Ultra HD content partners ahead of IFA 2014

The popularity of UHD content is really starting to grow. Key to maintaining this and giving consumers what they want is wide variety and choices that reflect their bespoke interests,” said Robert King, Vice President of Consumer Electronics for Samsung UK & Ireland. “We are pleased to expand the array of UHD content that our consumers can enjoy on our ultra-immersive Curved UHD TVs.

Samsung has also been actively working with partners in the industry to develop a solution for secure Ultra HD content distribution. By working with the SCSA (Secure Content Storage Association), whose founding members include SanDisk, 20th Century Fox, Warner Bros., and Western Digital to establish content storage security standards, Samsung will be able to provide Hollywood studios’ highest quality content to consumers via a download service.

Samsung Electronics is also taking the lead in creating UHD 4K content by working with leading Hollywood studios. In July, the company, in partnership with 20th Century Fox and Paramount, launched a Ultra HD Video Pack, a 500 gigabyte drive pre-loaded with a total of 40 titles in 4K UltraHD picture quality, including popular movies, such as Star Trek Into Darkness and Life of Pi, and documentaries.

There is nothing in the latest announcement from Samsung regarding the format that most AVForums members are waiting for, 4K Blu-ray. The majority of the content Samsung are talking about ahead of IFA is streamed, which could be pointing to the future being very much devoid of any physical disc format. We will push the company for more details on their content expansion at IFA 2014, next week.
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