Remember when Sony was touting their Crystal LED technology? Well here’s something slightly akin from LG as they announce a designer OLED TV ahead of IFA 2014.
With design support from Swarovski, the Austrian jewellery brand, LG will unveil a one-of-a-kind curved OLED TV in Berlin, featuring a streamlined stand studded with shimmering crystals.
Like the others in the range it also has a ‘paper-thin’ depth of just 4mm, a weight of only 16kg and to create the stand approximately 460 luminescent Aurora Borealis crystals of three different sizes (SS8, 10 and 12) were applied by hand using specially made stencils. The result is not as garish as we thought it might be from the description.
“We are excited to showcase this one-of-a kind TV — our first collaboration with designers from Swarovski — to visitors at IFA,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “The epitome of luxury and refinement, Swarovski crystals and LG’s premium OLED TV complement each other perfectly. The crystals help to create an aesthetic that is, quite simply, gorgeous, while our OLED technology ensures a level of picture quality that is every bit as stunning as one could imagine.”
The limited edition LG OLED TV will roll out to European customers in the fourth quarter of this year and we’ll be sure to go and have a look when we get there on Wednesday (3rd September).
Perhaps this is the next ‘big thing’ after curved screens. OK, maybe not.
Like the others in the range it also has a ‘paper-thin’ depth of just 4mm, a weight of only 16kg and to create the stand approximately 460 luminescent Aurora Borealis crystals of three different sizes (SS8, 10 and 12) were applied by hand using specially made stencils. The result is not as garish as we thought it might be from the description.
“We are excited to showcase this one-of-a kind TV — our first collaboration with designers from Swarovski — to visitors at IFA,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “The epitome of luxury and refinement, Swarovski crystals and LG’s premium OLED TV complement each other perfectly. The crystals help to create an aesthetic that is, quite simply, gorgeous, while our OLED technology ensures a level of picture quality that is every bit as stunning as one could imagine.”
The limited edition LG OLED TV will roll out to European customers in the fourth quarter of this year and we’ll be sure to go and have a look when we get there on Wednesday (3rd September).
Perhaps this is the next ‘big thing’ after curved screens. OK, maybe not.
To share your thoughts on the above, click the Discussion tab and post a reply.