START WITH THE BASICS

In just a few short minutes, you could make the first big steps towards a picture perfect TV. So grab your remote, switch on your TV and let's get started...
Click here.

PICTURE PROCESSING

In Step 2 we tackle the picture processing features. We explain what the features do and how to select the best settings for each of them.
Click here.

MAIN PICTURE CONTROLS

In Step 3, we show you how to use test patterns to correctly set up the last of the picture controls. Plus we have help if you want to calibrate your TV.
Click here.

Welcome to PicturePerfect campaign, supported by movie directors, TV manufacturers, The Gadget Show and top standards specialists. Recently reported on by the BBC and the Daily Telegraph and a host of leading media outlets. Let's start with a question.

When you purchased your TV, did you set it up correctly?
Just over half (51%) of us Britons haven't set our TV pictures up at all!

However, TVs rarely look their best without setting up the picture.

So when you consider that Britons spend on average over 3 hours (192 minutes) a day watching TV, we think it's worth spending a little time getting our TVs looking as good as possible.

Especially when it needs no special skills or equipment and the instructions are all freely available right here at www.MyPerfectPicture.tv.

The PicturePerfect campaign aims to raise awareness that if a TV is set up properly...

	it will look better (why?)
	it may use less energy (why?)
	you may find it less tiring to watch (why?)

Movie directors, TV manufacturers, retailers and standards specialists agree with us that everyone should get the most from their TVs. We have listed our campaign supporters on the right.

We invite you to follow our simple guides to improve your TV pictures. And then do it for your family and friends, too. And we want you to tell everyone you know to follow our guides so that as many people as possible are getting a better TV picture.

Ready to start? Go to Step 1. Want to contact us about the campaign? Click here.

Here are the resources available to you from AVForums:

• PicturePerfect Campaign Home www.PicturePerfect.tv (this page)
• PicturePerfect: Step 1 www.PicturePerfect.tv/Step1
• PicturePerfect: Step 2 www.PicturePerfect.tv/Step2
• PicturePerfect: Step 3 www.PicturePerfect.tv/Step3
• PicturePerfect Forum for any questions you have on setting up your TV
• TV Forums
  • Which TV Should I Buy?
  • Plasma TVs
  • LCD and LED LCD TVs
  • Smart TV
  • 3D TV Technology
  • OLED and FLCD TVs
  • TV Brackets and Mounts
• TV Reviews

A properly set up TV will look better

Manufacturers set up their TVs so that when taken out of the box, they are very bright and colourful. This is to take advantage of the fact that the human eye is always drawn to the brightest and most colourful image in a room.
This is fine in a shop, but not necessarily ideal for your home. That's why it's worth spending a little time setting up the picture on your TV.

Since movies and TV programmes are made to a specific standard, agreed by industry bodies, it is possible to know what a TV should ideally look like.

If a TV is set up so that its pictures match this standard, then you could consider the TV to be perfectly set up. We are calling it a PicturePerfect TV.

You would then be watching movies as the director intended, seeing what the movie maker originally wanted you to see. And you would be getting the best performance and value for money out of your TV.

A properly setup display uses less energy and helps save the environment

The findings of a THX test indicates that setting up your TV with a picture mode such as Movie, Cinema or THX, uses less energy than your TV’s Vivid or Dynamic mode. The approximate savings were measured to be as low as 15% and as high as 50% between the two different picture modes.
Aside from the energy savings, the other benefit of properly setting up your TV is to improve its picture quality for your home environment. The Movie, Cinema or THX mode on your TV can deliver both an accurate image and energy efficiencies out-of-the box.

A picture that is too bright can lead to tired eyes

Everyone's different but our eyes all work in the same way, when we look at something bright our pupils gets smaller to let less light in and when we look at something dark, it gets bigger to let more light in.

If your TV picture is set too bright, then the image is constantly changing from very bright to very dark and thus, your pupils are continually opening and closing.

This is fine for short periods of time but we often spend hours watching TV, especially in the evenings when our living rooms tend to be darker. In these circumstances your pupil will be opening and closing more than it is used to and as a result, your eyes will become tired.

However if you just reduce the brightness of your TV, you can avoid over-working your eyes and thus enjoy a viewing experience that is far more comfortable.

AVForums commissioned Ipsos MORI to include their survey questions on the Ipsos MORI CATI omnibus (computer assisted telephone interviewing).
Interviews were conducted using controlled random digit dialling. The omnibus survey interviews a representative sample of c.1,000 GB adults aged 18+ each wave.
The AVForums Picture Quality Settings study was conducted with a total sample of 1003 Adults 18+ between 8th-10th June 2012.
Monitoring quotas were set to ensure the sample was nationally representative. The resultant data was weighted to ensure a representative sample of the Great British population.

A link to the data supporting our first press release is available on the Ipsos MORI website here.