[runam0k]

Launches 15 May, according to this:

Honda is hoping that the chance to win a Honda Insight will be motivation enough to get some folks into Microsoft's Xbox Live Primetime channel, set to launch on May 15. The Japanese giant will be sponsoring the release of the Xbox 360's new online space through a "Play & Win" campaign, forcing participants stuck in queue in the waiting room to watch ads for the car before being thrust into an open game. In the end, the overall winner of "Play & Win" will be gifted a 2010 Honda Insight, allowing them to drive around and quietly judge everyone else that isn't a hybrid owner.

Honda sponsors launch of Xbox Live Primetime

Anyone know what to expect? Or will this be a US only thing for a while?

[Codehead]

Probably US only. I've never heard of a Honda Incest.