I can tell you about my set up and what I've done...
Original Virgin/NTL installation:
- Phone in office (may as well be "hallway" for the purposes of discussion)
- Broadband modem behind TV (via the aforementioned splitter*)
- TV (erm, behind the TV - the 2nd split from the splitter*)
* The single line in to the splitter came through the wall in to the living room from the NTL box on the outside wall.
The phone also starts life in the NTL box on the outside wall - it's just routed along the outside of the building before coming in through the office wall.
I've moved the modem in to the office and the TV over the other side of the room so...
Made an aesthetically pleasing small Oak box on the inside of the wall where the TV and broadband comes in to the building (forget the phone) and:
In the box:
Main line in to the building in to the isolator, short coax in to the splitter, two coax lines out labelled "modem" and "TV1" which disappear out of the bottom of the box under the floor...
In the office
"Modem" appears up through a hole in the floor (haven't decorated in here yet...) and in to the modem, then a router, etc...
Over the other side of the living room
"TV1" is routed via some trunking buried behind the skirting board/plaster up through a brush plate and in to the V+ box.
Hope this helps.
PS. Because the TV is away from any outside walls (and I'm just about to lay carpet etc and don't want cables for Freesat, Sky+, or whatever comes next tacked along the skirting, I also have a redundant single coax and a dual (for Sky+) coax running from the Oak box and up via the brush plate behind the TV (TV2 and TV3...)